VisitEngland has launched the next phase of its campaign to get more young Brits to take a short break at home with a series of new short films and images.
The new content targets young people with experiences and activities typically taken during a gap year that can be condensed into what VisitEngland has termed a ‘Microgap,’ described as “the best bits of a gap year in a few days in the UK.”
The series of five 10-second clips and 10 images urge young Brits to ‘Go Wild,’ ‘Learn More,’ ‘Switch Off’ and ‘Give Back’ and are displayed on digital billboards at sites across England, Northern Ireland, Scotland and Wales. A longer 30-second clip is being used across online channels including social media, digital display and ‘on demand’ television adverts during the six week campaign that runs until the end of October.
VisitEngland statistics show that 16-to-34 year olds had the lowest growth across all age groups for taking holidays at home during the last decade, 2008 to 2018.