Visit Abu Dhabi: The Time is Now by Image Nation

Actor and professional wrestler John Cena has teamed up with Abu Dhabi’s Department of Culture and Tourism for an epic ad encouraging people to visit the United Arab Emirates capital city.

‘Time is Now’ is an action-packed trailer that sees Cena abruptly change his travel plans, while onboard a private jet, after reading about Abu Dhabi in the in-flight magazine. Quite literally diving headfirst into his new venture, Cena dramatically parachutes from the plane, much to the dismay of the captain, taking in all the city has to offer in his descent down and eventually safely landing on The Louvre Abu Dhabi.

Created by Image Nation, an award-winning film and entertainment company, the spot has been released following the announcement that the city is welcoming all international vaccinated travelers and those traveling from Green List countries back to the Emirate, without the need to quarantine.