Tazo: advert-body-3 by Virtue
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Tazo is rolling out the first ad campaign for its new brand platform Brew The Unexpected, which is the first ad campaign to debut since its acquisition by Unilever. Brew the Unexpected is not your normal tea brand campaign, but one that’s rooted in the same sense of adventure as the brand’s founding principles. The first PR activation for Brew The Unexpected was the launch of Camp Tazo, which becomes a reality this spring.
Tazo believes life’s richest encounters and experiences come when we break free of our comfort zones and veer off the beaten path, as their late-founder Steve Smith did when he changed the tea world with his quest to discover and create Tazo’s unexpected tea blends. The new ads underscore these bold and unexpected flavors that are in every cup of Tazo tea by featuring surprising twists on seemingly routine moments.
The spots are beginning to phase into market this week and will reach across video, display, social and cinema. Virtue Worldwide, the creative agency by Vice and creative AOR for Tazo, was responsible for the strategic and creative development of the Brew the Unexpected campaign platform and the new advertising assets.
Credits
Agency: Virtue
Client: Tazo
Campaign: 'Brew The Unexpected'
Chief Creative Officer: Cameron Farrelly
Group Creative Director: Heather Pieske
Creative Director: Tim Harrington, Nicole James
Copywriter: Jen Hubbard, Noah Sacksteder
Art Director: Laura Bailey
Head of Production: Jill Rothman
Producer: Peter Feldman
Integrated Producer: Margaret Barnard
Head of Strategy: RG Logan
Associate Strategy Director: Mathoto Matsetela
Strategist: Tai Koga
Media Manager: Taylor Delbridge
Head of Client Services: Adam Katzenback
Client Partner: Kim Young
Associate Account Director: Rob Gerlach
Production Company: Tool
Production Services: Tonic Films
Director: Shawn Z
DP: German Lammers
Executive Producer: Preston Garrett
Executive Producer: Susie Neill
Producer: Jeff Tanner
Post Producer: Susan Grossman
Editor: Dick Gordon
Assistant Editor: Oscar Torres
Color: MPC
Colorist: James Tillett
Conform/Flame: Marcello Amati
Sound: Sound Lounge
Recording Engineer/Mixer: Tom Jucarone
Music: Big Sync
Producer: Alexandra Carlsson Norlin