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Pandora: Our Sisterhood by Virtue

Agency: Virtue
Client: Pandora
Date: Jun 2021
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From wild swimmers, record spinners and mothers, Pandora is exploring female tribes in a series of three short films titled 'Our Sisterhood' created by Virtue.

The three films have been directed by Irene Baqué who says she wanted to "give a voice to these women and the issues and topics that are important to continue talking about so that we can make a positive difference in our world."

The first of the short films presents The Blue Tits - a 15-strong group of women, who despite coming from different ages and backgrounds, are bound together by their mutual passion for wild swimming. 'Soul Swimmers' shows the group meeting for a rejuvenating cold dip in the sea, as they explain that it's more than just swimming for them - the sisterhood is about friendship and support.

A Creole Cutsan all-female collective made of DJs star in 'Sister Sounds'. Joined together by their passion for discovering their Caribbean identity through music, the women talk passionately about creating a safe space of exploration and learning, with help of each other.

'Four Generations' visits sisterhood through motherhood, with the knowledge it takes a village to raise a child. The film documents Chaneen, a mother of two daughters, who details how she is able to navigate everything that comes with motherhood because of the sisterhood she finds in the women of her family.

Credits

Director Irene Baqué

DOP Beatriz Sastre

Art Director Tors Beedles

Editor Scarlett Bovingdon

Colourist Tim Smith @ Cheat

Sound Designer Nis Nørgaard

Executive Creative Director, Virtue Northern Europe Morten Grubak

Creative Director, Virtue Rich Perusi

Senior Creative, Virtue Wren Graham

Senior Strategist, Virtue Rozina Bashir

Art Director, Virtue Ieva Blaževičiūtė

Line Producer Cecilia Linares

Production Manager Ray Okudzeto

Post Producer Katrine Filt

Senior Producer, Virtue Bruno Carvalho

Head of Production, Virtue Northern Europe Heidi Baltzer

Music Supervisor, Virtue Bonnie Reilly

Managing Director, Virtue Northern Europe Louise Lang

Business Director, Virtue Signe Krogh

Focus Puller Raúl Menéndez

Camera assistant Sonia Rodriguez Serrano

Sound recordist Mike McGinn, Nicholas Davies

DIT Ewan Macfarlan

Gaffer Milo Cosemans

Spark Robert Gifford