Old Blue Last: advert-body-1 by Virtue

In October of 2016, AB InBev and Vice joined forces to create a new beer in the US, Old Blue Last (OBL), named after the 400 year old London pub owned by the media company. Since then, the minimalist gold OBL cans have crossed the pond to UK bars and maintained its no-frills attitude as an easy to drink, quality lager with the slogan "Beer For Drinking."

Today, Old Blue Last and Virtue have launched a humorous new campaign, or social experiment of sorts, playing off of the brand's simple slogan, entitled, 'Blank for Blanking.'

OBL and Virtue grabbed a handful of strangers off the street, placed them in a blue room and filmed their unprompted, unsolicited, and sometimes awkward reactions of trying to figure out how to use the everyday objects in front of them, including a piano, balloon, bell and more. The spots then cut to plays on the slogan, like "piano for playing" and "bell for ringing", emphasizing the practical approach the beer brand has taken since its launch.