MGM: Las Vegas Love Stories by Virtue
- Location:
The new Las Vegas resort from MGM Resorts and Sydell Group, Park MGM, is going Hollywood in the shortest fashion possible. Las Vegas Love Stories is a collection of feature films made in partnership with creative agency, Virtue, Academy Award-winner Michel Gondry and critically acclaimed director, Olivier Gondry.
Each of the six films follows a different couple over the course of the same night, as roller coasters, kaleidoscopes and bumper cars fulfill fated fantasies otherwise unseen on The Strip. Despite a running time of just 8.2 seconds each, the films follow the same lifecycle as a traditional theatrical release – starting with billboards on Sunset Blvd, a full-length trailer and an IMDB hub.
While Las Vegas Love Stories depicts whimsical and surreal romance, the concept is rooted in the recent finding that due to our lifestyles of digital excess, the human attention span has hit an all-time low of 8-seconds, the very same amount of time that scientists say it takes to fall in love – 8.2 seconds.
The films are mere snippets, short windows into people’s love lives, be they straight, gay, interracial, a trio or just a bit of fun all around.
Park MGM and Virtue worked with iconic directors the Gondry brothers to put their signature storytelling style of playful surrealism to the test of time. Swapping Las Vegas’ for reputation for overindulgence for subtlety, sophistication and romance, the movies were shot entirely in and around Park MGM resort in Las Vegas.
Credits
Client: Park MGM (MGM Resorts International & Sydell Group)
Agency: Virtue
Project Name: Las Vegas Love Stories
THE TEAM
Chief Creative Officer: Cameron Farrelly
Group Creative Director: Heather Pieske
Creative Director: Alanna Watson
Art Directors: Sophia Moore, Paul Raffaele
Copywriter: Madeline Leary
Design: Jay Shen, Krissan Pattugalan
Head of Production: Jill Rothman
Head of Integrated Production: Daniela Asaro
Senior Producer: Leyla Rosario
Producers: KC Van Elslander, Daniel Bonomo
Client Partner: Ray Kang
Associate Director, Client Services: Carli Nicholas
Account Supervisor, Client Services: Hagan Rushton
Head of Strategy: RG Logan
Strategy Director: Quay Fox
Communications Strategy Director: Justin Schneider
Senior Communications Strategist: Taylor Delbridge
Directed by: Michel Gondry + Olivier Gondry
Production Company: Partizan
Edited by: Olivier Gondry
Colorist: Ricky Gausis, MPC
Post-Production: Eight VFX
Media Agency: McCann
Music:
Film Composers: Ryan Hope and Ari Balouzian for Apistogramma Films
Trailer Composer: Jay Paul Bicknell
Director of Music: Charlotte von Kotze
Music Licensing Assistant: Rowan Puri
Trailer VO: Alan Watts
Audio Mix Tom Jucarone, Re-Recording Mixer, Sound Lounge
Clients: Andrew Zobler, Patrick Miller, Jeremy Selman, Jessica Glavin, Elizabeth Harlow
