MGM: Las Vegas Love Stories by Virtue

Agency: Virtue
Client: MGM
Date: Sep 2018
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The new Las Vegas resort from MGM Resorts and Sydell Group, Park MGM, is going Hollywood in the shortest fashion possible. Las Vegas Love Stories is a collection of feature films made in partnership with creative agency, Virtue, Academy Award-winner Michel Gondry and critically acclaimed director, Olivier Gondry.

Each of the six films follows a different couple over the course of the same night, as roller coasters, kaleidoscopes and bumper cars fulfill fated fantasies otherwise unseen on The Strip. Despite a running time of just 8.2 seconds each, the films follow the same lifecycle as a traditional theatrical release – starting with billboards on Sunset Blvd, a full-length trailer and an IMDB hub.

While Las Vegas Love Stories depicts whimsical and surreal romance, the concept is rooted in the recent finding that due to our lifestyles of digital excess, the human attention span has hit an all-time low of 8-seconds, the very same amount of time that scientists say it takes to fall in love – 8.2 seconds.

The films are mere snippets, short windows into people’s love lives, be they straight, gay, interracial, a trio or just a bit of fun all around.

Park MGM and Virtue worked with iconic directors the Gondry brothers to put their signature storytelling style of playful surrealism to the test of time. Swapping Las Vegas’ for reputation for overindulgence for subtlety, sophistication and romance, the movies were shot entirely in and around Park MGM resort in Las Vegas.

Credits

Client: Park MGM (MGM Resorts International & Sydell Group)

Agency: Virtue

Project Name: Las Vegas Love Stories

THE TEAM

Chief Creative Officer: Cameron Farrelly

Group Creative Director: Heather Pieske

Creative Director: Alanna Watson

Art Directors: Sophia Moore, Paul Raffaele

Copywriter: Madeline Leary

Design: Jay Shen, Krissan Pattugalan

Head of Production: Jill Rothman

Head of Integrated Production: Daniela Asaro

Senior Producer: Leyla Rosario

Producers: KC Van Elslander, Daniel Bonomo

Client Partner: Ray Kang

Associate Director, Client Services: Carli Nicholas

Account Supervisor, Client Services: Hagan Rushton

Head of Strategy: RG Logan

Strategy Director: Quay Fox

Communications Strategy Director: Justin Schneider

Senior Communications Strategist: Taylor Delbridge

Directed by: Michel Gondry + Olivier Gondry

Production Company: Partizan

Edited by: Olivier Gondry

Colorist: Ricky Gausis, MPC

Post-Production: Eight VFX

Media Agency: McCann

Music:

Film Composers: Ryan Hope and Ari Balouzian for Apistogramma Films

Trailer Composer: Jay Paul Bicknell

Director of Music: Charlotte von Kotze

Music Licensing Assistant: Rowan Puri

Trailer VO: Alan Watts

Audio Mix Tom Jucarone, Re-Recording Mixer, Sound Lounge

Clients: Andrew Zobler, Patrick Miller, Jeremy Selman, Jessica Glavin, Elizabeth Harlow

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Overall Rating
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Overall Rating
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