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Hoegaarden Spring Break by Virtue

Agency: Virtue
Date: Apr 2019
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Hoegaarden wants to help consumers find that slower pace of life. As a staple of Springtime, Hoegaarden, the original Belgian Wheat Beer with a rare, slow, double fermentation process, is offering four travelers plus their friends the opportunity to spend their spring break in its birthplace of Hoegaarden, Belgium.

The Hoegaarden Slowed Down Spring Break package includes flights and accommodations, plus an incremental payment of $1,445 to experience what this rustic, quaint village has to offer – an abundance of nature, cloud watching, cobblestone skipping, and savoring the smooth, citrusy Hoegaarden. Yes, that’s correct. Hoegaarden is paying you $1,445 to take a spring break trip to slow down. Why $1,445? That’s the year Hoegaarden was founded and officially started to take things slow.

While Hoegaarden has been appreciating a life slowed down for centuries, it wants more people around the world to do the same. That is why Hoegaarden is offering the Slowed Down Spring Break package. Spring Break should be enjoyed in a place with green spaces that allow you to de-stress, recharge and escape from the pressures of the modern world. A place like Hoegaarden, Belgium, where the beer takes its time, and life has remained simple and relaxed since the village was founded centuries ago.

The brand is determined to provide travelers a glimpse into the secrets of this small town. To enter for a chance to win the trip (and to truly disconnect), spring breakers must be at least 25 years old, a United States citizen, and eligible to travel between May 11 – May 15. Head to for complete details and to enter between April 17 to April 22.


Agency: Virtue

Brand: Hoegaarden