Google: Don't Be a Browser by Virtue
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September marks Google Chrome's 10-year anniversary, and to celebrate the occasion, Chrome partnered with Virtue, the agency born from Vice, to create the ‘Don't Be a Browser’ campaign.
In the past decade, people’s relationship with the internet has changed drastically. The internet and Chrome have gone from a destination we occasionally visited to a fundamental part of everyday life. It opens the door for people to do, create, and connect with absolutely anything and anyone at any time. But despite its global impact, its seamless integration and constant presence in our lives has sometimes made it fade into the background.
To remind us of the unlimited possibilities provided to us by Chrome, the ‘Don't Be a Browser’ campaign states that the internet can be a tool for good and one that unites us.
In the 60-second spot we see a smattering of varied search actions come to life with a wire frame window animated over each scene. Each one reveals through Chrome website tabs exactly how that person got to where they are. One man changes hair color in the aftermath of a breakup, while someone working on a dated bathroom sink is framed by the ‘Find a Fixer Upper’ tab. The breakup guy is revisited getting in shape and finding his center through yoga as his tabs multiply. His journey is interspersed with tabs of others donating to good causes, adopting pets, floating in space and finding distant relatives, among others, before coming back to the breakup guy going on a new date.
Credits
Client: Google Chrome
Project Name: Don’t Be A Browser
Agency: Virtue
THE TEAM
Chief Creative Officer: Cameron Farrelly
Group Creative Director: Trent Rohner
Creative Director: Andy Verderosa & Kyle Lynah
Creatives: Madeline Leary, Jenn Hubbard, Jackie Saldano, Mary-Grace Moseley
Design: Jessica Saesue
Strategy Lead: Mathoto Matsetela
Strategy: Stephanie Kruzick
Head of Production: Jill Rothman
Head of Integrated Production: Daniela Asaro
Executive Producer: Jonathan Shipman
Senior Producer: Jenn Gore
Director of Music: Charlotte Von Kotze
Client Partner: Ray Kang
Account Director: Jasmine Jabbour
Account Supervisor: Hagan Rushton
Director: The Malloys
Production Company: Superprime
Post-Production & VFX: Framestore
VFX Supervisor: Martin Lazaro
Senior Producer: Sue McNamara
Editorial: Cut + Run
Head of Production: Ellese Shell
Editor: Gary Knight
Assistant Editor: Beau Dickson
Audio Post House: Sound Lounge
Senior Audio Post Producer: Becca Falborn
Co-Mixers: Tom Jucarone, Rob DiFondi, Pete Crimi, and Justin Kooy
Music: Din Daa Daa by George Kranz
Media Agency: Essence