Google: Don't Be a Browser by Virtue

Agency: Virtue
Client: Google
Date: Sep 2018
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September marks Google Chrome's 10-year anniversary, and to celebrate the occasion, Chrome partnered with Virtue, the agency born from Vice, to create the ‘Don't Be a Browser’ campaign.

In the past decade, people’s relationship with the internet has changed drastically. The internet and Chrome have gone from a destination we occasionally visited to a fundamental part of everyday life. It opens the door for people to do, create, and connect with absolutely anything and anyone at any time. But despite its global impact, its seamless integration and constant presence in our lives has sometimes made it fade into the background.

To remind us of the unlimited possibilities provided to us by Chrome, the ‘Don't Be a Browser’ campaign states that the internet can be a tool for good and one that unites us.

In the 60-second spot we see a smattering of varied search actions come to life with a wire frame window animated over each scene. Each one reveals through Chrome website tabs exactly how that person got to where they are. One man changes hair color in the aftermath of a breakup, while someone working on a dated bathroom sink is framed by the ‘Find a Fixer Upper’ tab. The breakup guy is revisited getting in shape and finding his center through yoga as his tabs multiply. His journey is interspersed with tabs of others donating to good causes, adopting pets, floating in space and finding distant relatives, among others, before coming back to the breakup guy going on a new date.

Credits

Client: Google Chrome

Project Name: Don’t Be A Browser

Agency: Virtue

THE TEAM

Chief Creative Officer: Cameron Farrelly

Group Creative Director: Trent Rohner

Creative Director: Andy Verderosa & Kyle Lynah

Creatives: Madeline Leary, Jenn Hubbard, Jackie Saldano, Mary-Grace Moseley

Design: Jessica Saesue

Strategy Lead: Mathoto Matsetela

Strategy: Stephanie Kruzick

Head of Production: Jill Rothman

Head of Integrated Production: Daniela Asaro

Executive Producer: Jonathan Shipman

Senior Producer: Jenn Gore

Director of Music: Charlotte Von Kotze

Client Partner: Ray Kang

Account Director: Jasmine Jabbour

Account Supervisor: Hagan Rushton

Director: The Malloys

Production Company: Superprime

Post-Production & VFX: Framestore

VFX Supervisor: Martin Lazaro

Senior Producer: Sue McNamara

Editorial: Cut + Run

Head of Production: Ellese Shell

Editor: Gary Knight

Assistant Editor: Beau Dickson

Audio Post House: Sound Lounge

Senior Audio Post Producer: Becca Falborn

Co-Mixers: Tom Jucarone, Rob DiFondi, Pete Crimi, and Justin Kooy

Music: Din Daa Daa by George Kranz

Media Agency: Essence

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