The Drum Awards Festival - Extended Deadline

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Agency: Virtue
Date: Sep 2019
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To celebrate its 45th anniversary, Foot Locker has teamed up with Vice's creative agency, Virtue to ask the mother of all questions - what are the greatest sneakers of all time? To help answer, Foot Locker is inviting sneakerheads to pay tribute to sneaker culture by sharing their top five sneakers of all time.

Since the first Foot Locker opened a few years before the sneaker-culture boom of the 1980's, the brand has been entwined with the history of the once niche culture.

Spanning across six European countries, Foot Locker and Virtue selected 17 influential sneakerheads, such as Kish Kash; UK DJ, radio show presenter, author and self claimed ‘shoe connoisseur’ and Kwills, a Dutch designer and tattoo artist who has made his name by combining the art and sneaker industry, Steel Banglez - Bristish producer and solo artist and the Spanish designer and photographer Juanma Jmse.

All were asked to create their own video showing the world their top five greatest of all time.


VIRTUE Amsterdam

Managing Director: Perre van den Brink

Executive Creative Director: Pascal Rotteveel

Creative: Valentino Marazziti, Jasper Vierboom

Strategy Director: Munise Can

Strategist: David Kellas

Account Director: Gemma Trounce

Account Manager: Sabine van Kranen

Project Manager: Julie Cousty