The Drum Awards for Marketing - Extended Deadline

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Date: Nov 2018
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With 'Gifts that make dreams come true', Virgin Experience Days has looked to eschew the tired category convention of 'memories' and showcase the magic of experience gifts.

Each of the four adverts feature a different experience: a track day, indoor skydiving, afternoon tea at the Four Seasons, and arts and crafts at the amazing MYO.

Virgin Experience Days hopes to capitalise on a consumer shift towards life-affirming experiences. The online spots will be supported by digital out-of-home throughout the Christmas period.

Credits

Head of Marketing: Liam Howard Jones

Creative Lead: Craig Francies

Campaign & Brand Manager: Robbie Povey

Digital Content Producer: Chloe Burrell

External team:

Production Co/Producer: Harry Pill

Director: Charlie Dennis

DOP: Tomas Frigstad

Editor: Harry Pill

Music: Steve Knight