Set to the track ‘Adventurers’, by singer/songwriter, Holley Maher, Virgin Experience Days’ festive film features a young couple as they exchange Christmas gifts. Presented with an empty photograph frame, the puzzled young chap soon realises his present includes a Virgin Experience Day gift pack. The short animation then zooms in on some of the twosomes’ adventures together, memories now framed on the mantelpiece and never forgotten.
The campaign builds on the current UK lifestyle trend towards ‘doing stuff not buying stuff’ after Virgin Experience Days saw a pickup in demand for experience gifts as the UK turns its back on material things.
The animation, developed in-house by Virgin Experience Days Lead Designer, Craig Francies, has been created using Modo.
The advert, featuring the strapline ‘What memories will you create this Christmas?’ launches on the online retailer’s web site on Thursday, 3rd November and will feature in a digital, social and YouTube campaign including the hashtag #ChristmasToRemember.
PICS IN FOLDER
Creative director/Art Director: Craig Francies
Lead Designer: Virgin Experience Days