Agency: Verizon
Date: Jan 2021
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The Metropolitan Museum of Art and Verizon have launched The Met Unframed, an immersive virtual art and gaming experience, with enhancements powered by Verizon 5G Ultra-Wideband, that features more than a dozen one-of-a-kind digitally rendered galleries and nearly 50 works of art from across The Met's vast collection.

At a time when access to one of the world’s greatest art collections is limited, The Met Unframed brings a creatively re-imagined Met experience to people wherever they are. invites online visitors to explore digital galleries and play games that unlock AR versions of the art on view that can then be displayed virtually at home. The Met Unframed is accessible from any 4G or 5G smart device, and is available for free for a limited five-week run.

Within the experience, four of the AR works of art are enhanced with activations accessible to users on Verizon 5G Ultra Wideband. These users can watch the objects come alive in AR by utilizing high-speed responsiveness and ultra low lag.

The experience was designed in partnership with multidisciplinary production company Unit 9.