Britain Stronger in Europe: #Votin by Venturethree
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The #votin campaign uses deliberate spelling mistakes such as ‘Tourin’, ‘Chillin’ and ‘Meetin’ to both reflect the way that many youths seemingly drop their ‘g’s’ when speaking and also to play on the theme of Vote In.
Britain Stronger in Europe approached brand consultancy Venturethree to create the campaign and briefed the agency to reach young people who might find out too late that they care about being in the EU.
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