Reebok: Nails by Venables Bell & Partners
- Location:
If you ever had doubts that Cardi B might be from this planet, the latest spot by Reebok may help you confirm your suspicions, as the pop star sports an other-worldly talent at what looks like a routine trip to the salon.
In the 60-second ad, Cardi B is at a normal-looking salon, under the dryer chatting with her neighbor. Suddenly, the action grinds to a halt when the neighbor notices that her pristine white Reebok kicks are untied. Rather than let it bother her, however, Ms B unleashes her finely manicured nails on the task. As she sits in place, the nails grow creepily to the floor. As the salon patrons look on impressed, the nails tie the laces by themselves as B bats her fake lashes like it’s nothing.
The nails then retract, as Cardi B states, “Nailed it.” The salon drifts back to normal as a hand turns the sign on the door to “Sport the unexpected.”
Credits
CLIENT: Reebok
GLOBAL HEAD OF MARKETING & BRAND MANAGEMENT: Melanie Boulden
SENIOR DIRECTOR BRAND MARKETING: Inga Stenta
GLOBAL BRAND ADVERTISING DIRECTOR: Amy Manganiello
GLOBAL BRAND ADVERTISING MANAGER: Caitlin Sullivan
SENIOR DIRECTOR BRAND MANAGEMENT: James Woolard
SENIOR MANAGER BRAND MANAGEMENT: Chris Strachan
MANAGER BRAND MANAGEMENT: Ashley Tyler
AGENCY: Venables Bell + Partners
FOUNDER, CHAIRMAN: Paul Venables
EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Byron Del Rosario
ART DIRECTOR: Victor Roa
COPYWRITER: Sam Bauer
DIRECTOR OF INTEGRATED PRODUCTION: Hilary Coate
PRODUCER: Melanie Fedunok
HEAD OF BRAND MANAGEMENT: Michael Chase
FREELANCE BRAND DIRECTOR: Kristin Obi
BRAND SUPERVISOR: Jessica Zou
BRAND MANAGER: Patrice Boswell
CREATIVE RESOURCE MANAGER: Jenny Lidington
ASSOCIATE PARTNER, HEAD OF STRATEGY: Michael Davidson
SENIOR STRATEGIST: Dylan Phillips
DIRECTOR OF BUSINESS AFFAIRS: Quynh-An Phan
BUSIENSS AFFAIRS MANAGER: Sametta Gbilia
SENIOR TRAFFIC MANAGER: Jermelia Holling
ASSISTANT TRAFFIC/BUSINESS AFFAIRS MANAGER: Christine Tom
DIRECTOR OF LUMBERYARD: Raquel Bedard
MCR OPERATIONS MANAGER: Jeff Saunders
PRODUCTION COMPANY: Biscuit Filmworks
DIRECTOR: Andreas Nilsson
DIRECTOR OF PHOTOGRAPHY: Alexis Zabe
PARTNER /MANAGEING DIRECTOR : Shawn Lacy
EXECUTIVE PRODUCER: Holly Vega
LINE PRODUCER: Grace Bodie
HEAD OF PRODUCTION : Mercedes Allen-Sarria, Rachel Glaub
PRODUCTION DESIGNER: Alexis Ross
EDITING COMPANY: Cut & Run
EDITOR: Ben Campbell
ASST EDITOR: Ramon DeSouza
EXECUTIVE PRODUCER: Deanne Mehling
EDITIORAL PRODUCER: Jess Manning
SOUND DESIGN: Barking Owl
SOUND DESIGNERS:
MUSIC/ MIX/ SOUND DESIGN: Barking Owl
TRACK: Original ‘Nails Did’
COMPOSER: Jacob Plasse
MIX: Mike Franklin /AJ Murillo
VFX
CD: Phil Crowe, John Leonti, Wes
Executive Producer: Anastasia Von Rahl
Producer: Katie Buckley, James Beck, Melanie Roy
Production Coord: Sean Tomek
2D Lead: Martin Karlsson
3D Lead: Jason Mortimer, Jorge Montiel
Colorist: Greg Reese
Color Producer: Liza Kerlin
2D: Katerina Arroyo, Patrick Dirks, Abby Riegel
3D: Victor Duncan, Charles Paek, Maxime Cronier, Mario Ercolano, Kieran Jordan, Lamarcus Harvey, Michael Lori,
Elizabeth Hammer
Design: Jan Sladecko
