Reebok: Nails by Venables Bell & Partners

Client: Reebok
Date: Jul 2019
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
9 votes

If you ever had doubts that Cardi B might be from this planet, the latest spot by Reebok may help you confirm your suspicions, as the pop star sports an other-worldly talent at what looks like a routine trip to the salon.

In the 60-second ad, Cardi B is at a normal-looking salon, under the dryer chatting with her neighbor. Suddenly, the action grinds to a halt when the neighbor notices that her pristine white Reebok kicks are untied. Rather than let it bother her, however, Ms B unleashes her finely manicured nails on the task. As she sits in place, the nails grow creepily to the floor. As the salon patrons look on impressed, the nails tie the laces by themselves as B bats her fake lashes like it’s nothing.

The nails then retract, as Cardi B states, “Nailed it.” The salon drifts back to normal as a hand turns the sign on the door to “Sport the unexpected.”

Credits

CLIENT: Reebok

GLOBAL HEAD OF MARKETING & BRAND MANAGEMENT: Melanie Boulden

SENIOR DIRECTOR BRAND MARKETING: Inga Stenta

GLOBAL BRAND ADVERTISING DIRECTOR: Amy Manganiello

GLOBAL BRAND ADVERTISING MANAGER: Caitlin Sullivan

SENIOR DIRECTOR BRAND MANAGEMENT: James Woolard

SENIOR MANAGER BRAND MANAGEMENT: Chris Strachan

MANAGER BRAND MANAGEMENT: Ashley Tyler

AGENCY: Venables Bell + Partners

FOUNDER, CHAIRMAN: Paul Venables

EXECUTIVE CREATIVE DIRECTOR: Will McGinness

CREATIVE DIRECTOR: Byron Del Rosario

ART DIRECTOR: Victor Roa

COPYWRITER: Sam Bauer

DIRECTOR OF INTEGRATED PRODUCTION: Hilary Coate

PRODUCER: Melanie Fedunok

HEAD OF BRAND MANAGEMENT: Michael Chase

FREELANCE BRAND DIRECTOR: Kristin Obi

BRAND SUPERVISOR: Jessica Zou

BRAND MANAGER: Patrice Boswell

CREATIVE RESOURCE MANAGER: Jenny Lidington

ASSOCIATE PARTNER, HEAD OF STRATEGY: Michael Davidson

SENIOR STRATEGIST: Dylan Phillips

DIRECTOR OF BUSINESS AFFAIRS: Quynh-An Phan

BUSIENSS AFFAIRS MANAGER: Sametta Gbilia

SENIOR TRAFFIC MANAGER: Jermelia Holling

ASSISTANT TRAFFIC/BUSINESS AFFAIRS MANAGER: Christine Tom

DIRECTOR OF LUMBERYARD: Raquel Bedard

MCR OPERATIONS MANAGER: Jeff Saunders

PRODUCTION COMPANY: Biscuit Filmworks

DIRECTOR: Andreas Nilsson

DIRECTOR OF PHOTOGRAPHY: Alexis Zabe

PARTNER /MANAGEING DIRECTOR : Shawn Lacy

EXECUTIVE PRODUCER: Holly Vega

LINE PRODUCER: Grace Bodie

HEAD OF PRODUCTION : Mercedes Allen-Sarria, Rachel Glaub

PRODUCTION DESIGNER: Alexis Ross

EDITING COMPANY: Cut & Run

EDITOR: Ben Campbell

ASST EDITOR: Ramon DeSouza

EXECUTIVE PRODUCER: Deanne Mehling

EDITIORAL PRODUCER: Jess Manning

SOUND DESIGN: Barking Owl

SOUND DESIGNERS:

MUSIC/ MIX/ SOUND DESIGN: Barking Owl

TRACK: Original ‘Nails Did’

COMPOSER: Jacob Plasse

MIX: Mike Franklin /AJ Murillo

VFX

CD: Phil Crowe, John Leonti, Wes

Executive Producer: Anastasia Von Rahl

Producer: Katie Buckley, James Beck, Melanie Roy

Production Coord: Sean Tomek

2D Lead: Martin Karlsson

3D Lead: Jason Mortimer, Jorge Montiel

Colorist: Greg Reese

Color Producer: Liza Kerlin

2D: Katerina Arroyo, Patrick Dirks, Abby Riegel

3D: Victor Duncan, Charles Paek, Maxime Cronier, Mario Ercolano, Kieran Jordan, Lamarcus Harvey, Michael Lori,

Elizabeth Hammer

Design: Jan Sladecko

Overall Rating
3/5Vote

E45: Millions by Havas

Added 16 August 2019
Agency: Havas
Overall Rating
0/5Vote