Reebok: advert-top-1 by Venables Bell & Partners
- Location:
Global fitness leader Reebok launches a multi-faceted campaign celebrating women who are helping bring positive change to the world – each in their own unique way. The campaign is the latest evolution of the brand’s Be More Human rally cry, which encourages people to be the best possible version of themselves physically, mentally and socially.
Featured in the campaign are artists and athletes including Gal Gadot, Danai Gurira, Gigi Hadid, Ariana Grande, Nathalie Emmanuel and Katrin Davidsdottir, who each tell their own personal story of overcoming barriers to become their best self. They are featured alongside women who have built organizations that are empowering females and making history, including Reese Scott, Founder of Women’s World of Boxing; Shannon Kim Wagner, Founder of the Women’s Strength Coalition; Jenny Gaither, Founder and CEO of Movemeant Foundation; and Yelda Ali, Founder of Camel Assembly.
With this campaign, Reebok is not only revisiting its heritage of being a women’s-focused brand, but more importantly celebrating strong women with powerful voices, who are inspiring others to action – at a time when action is needed.
In the fully-integrated campaign, the use of bold, graphic type brings to life the women’s words, personalizing each of their inspirational messages. Consumers can meet the powerful women featured in the campaign at www.Reebok.com/bemorehuman as well as learn how to get involved in the grassroots organizations driving change for women.
Two organizations are specifically supported by the campaign, the Movemeant Foundation and The Women’s Strength Coalition. To support these organizations, Reebok is releasing ten different limited-edition shirts – each featuring an inspirational message from one of the women featured in the campaign. From July 15 - December 31, 2018 or while supplies last, Reebok will donate 100% of the purchase price (excluding taxes and shipping) from the sale of each shirt, to be split equally, to these organizations.
In addition, consumers who want to participate in other ways can ‘Donate in Sweat,’ with Reebok offering two unique avenues of participation. Consumers can either participate through social media by posting to Instagram or Twitter an original picture of themselves working out and tag their photo with #BeMoreHuman, or attend a select Reebok ‘Donate in Sweat’ event.Participation will result in Reebok making a donation to the two organizations. The social media program is capped at 2,500 posts. Complete details can be found on Reebok.com.
For the campaign, Reebok enlisted long-time creative partners Venables Bell & Partners (San Francisco, CA), who led the campaign, and Roundhouse (Portland, OR).
Credits
CAMPAIGN CREDITS
Brand: Reebok
Agency: Venables Bell + Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tyler Hampton
Associate Creative Director: Byron del Rosario
Designer: Kelly Malka
Copywriter: Jenna Capobianco
Art Director: Valerie Ang-Chamorro
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Strategist: Emy Theodorakis
Director of Integrated Production: Craig Allen
Agency Producer: Emily Tarran
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Manager: Lindsie Levinson
Business Affairs Manager: Sametta Gbilia
Natalie Emmanuel Shoot
Production Company: First Shot Productions
Director: Zoey Grossman
DP: Jordan Ritz
2nd Shooter: Laurent Levy
Video Producer: Michelle Hynek & Edward Sniecikowski
Grassroots & Danai Gurira Shoot
Production Company: First Shot Productions
Director: Zoey Grossman
DP: Jordan Ritz
2nd Shooter: Dane Brown
Video Producer: Michelle Hynek & Edward Sniecikowski
Gal Gadot Shoot
Production Company: Moxie Productions
Director: Liz Collins
DP: Bianca Cline
BTS Videographer: Peter Mosiman
Producer: Patrick Van Maanen for Moxie Productions
Ariana Grande Shoot
Production Company: Savage & Co. // Paige Dorian Productions
Director: Dave Meyers
DP: Scott Cunningham
Executive Producer: Naomi Savage
Producer: Aubree Reda
Gigi Hadid Shoot
Production Company: Savage & Co. // Kranky Produktions
Director: Cathrine Wessel
DP: Stephan Alessi
Executive Producer: Naomi Savage
Producer: Nathalie Akiya
Katrin Davidsdottir Shoot
Production Company: Reebok Productions
Director: Sam Bricker
DP: Zach Concannon
AC: Noel Goggins
Executive Producer: Jess Oldham
Producer: Jill Wyman
Post Company: Lumberyard
Director of Lumberyard: Raquel Bedard
Post Producer: Liz Carlton
Editor: Naomi Goodman
Editor for Yelda & Jenny: Inome Callahan
Editor for Ariana: Regina Rivard
Assistant Editor: Alisia Perez
Assistant Editor: Jason Bridges
Senior Motion Graphics Designer: Dani Sanchez
Flame: Matt Trivan
Music for Shannon, Danai, and Gal: Audio Network
Composers for Shannon: Ben Fowler & Kelly Mac
Composers for Gal: Ben Fowler, Kelly Mac
Music Supervision - Songs for Film & T.V.
• Nathalie Emmanuel – "Mount Up” performed by Electric Owls
• Reese Scott – "Prime" performed by The Siege
• Yelda Ali – “Monster” performed by Hugo Russo & John Mesch
• Jenny Gaither – “Drive” performed by Jesse Marantz
• Gigi Hadid – "In The Face of Gravity” performed by Matt Beilis
• Katrín Davíðsdóttir – "The Drum" performed by The Siege
• Ariana Grande – “Stomp Your Yard” by PONY
Additional music licensing – Audio Network
• Danai Gurira – “Enter The Stage”
• Shannon Kim Wagner – “How We Roll”
• Gal Gadot – “Recognition”
Mix: One Union
Mixer: Joaby Deal
Producer: Vickie Sornslip
Color Correction: Company 3
Colorist: Sofie Borup
Producer: Alexandra Lubrano
—STATIC
Brand: Reebok
Agency: Venables Bell + Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Tyler Hampton
Design Director: Cris Logan
Associate Creative Director: Byron Del Rosario
Designer: Kelly Malka
Copywriter: Jenna Capobianco
Director of Integrated Production: Craig Allen
Director of Art Production: Jacqueline Fodor
Agency Art Producer: Marissa Serritella
Agency Print Producer: Michelle Wells
Photographers: Zoey Grossman, Liz Collins
Photo Production Companies: First Shot Productions, Moxie Productions
Photo Retouchers: Zu Studio, Hempstead May
Post Production:Pacific Digital Image, VBP Studio
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Strategist: Emy Theodorakis
Group Brand Director: Michael Chase
Brand Director: Nicole Spinelli
Brand Manager: Lindsie Levinson, Allie Rodriguez
Agency: RoundHouse
Founder/Chairman: Joe Sundby
Creative Director: Mako Miyamoto
Senior Art Director: Ian MacGillivray
Art Directors: Mike Torretta, Justin Smitty, Liz Khan
Senior Copywriter: Kyle Sundby
Senior Designers: Alice Baldwin, Jessica Jones, Jenya Andreev, Christian Hannig
Senior VFX Designer: Mark Young
Lead Retoucher: Patric Zerr
Retoucher: Daniel Wall, Stephen Zadrozny, Brian Frost
Senior Production Designer: Ian Collazo
Production Designers: Paul Quilici, Amanda St. Clair, Nick Saiki
Director of Strategy: Megan Amberson
Brand Strategist: Victoria Wells
Managing Director, Client Services: Matthew Moss
Account Director: Lani Reichenbach
Senior Account Manager: Cameron Schuler
Producers: Stephenie Bitz-Martell, Marije Peek, Amy Grothe, Stephanie LeBlanc
Studio Producer: Cindy Rokoff
Studio Stylist: Krysten Krening
Studio Photographer: Dave Coy
—RETAIL
Agency: RoundHouse
Founder/Chairman: Joe Sundby
Creative Director: Mako Miyamoto
Senior Art Director: Ian MacGillivray
Art Directors: Mike Torretta, Justin Smitty, Liz Khan
Senior Copywriter: Kyle Sundby
Senior Designers: Alice Baldwin, Jessica Jones, Jenya Andreev, Christian Hannig
Senior VFX Designer: Mark Young
Lead Retoucher: Patric Zerr
Retouchers: Daniel Wall, Stephen Zadrozny, Brian Frost
Senior Production Designer: Ian Collazo
Production Designers: Paul Quilici
, Amanda St. Clair, Nick Saiki
Director of Strategy: Megan Amberson
Brand Strategist: Victoria Wells
Managing Director, Client Services: Matthew Moss
Account Director: Lani Reichenbach
Senior Account Manager: Cameron Schuler
Producers: Stephenie Bitz-Martell
Studio Producer: Cindy Rokoff
Studio Stylist: Krysten Krening
Studio Photographer: Dave Coy
—DIGITAL
Agency: Venables Bell & Partners
Founder/Chairman: Paul Venables
Creative Director: Tyler Hampton
Associate Creative Director: Byron Del Rosario
Copywriters: Jenna Capobianco, Elliot Nordstrom
Design Director: Cris Logan
Designer: Andre Cabral
Head of Strategy: Michael Davidson
Group Strategy Director: Jodi Shelley
Strategist: Emy Theodorakis
Digital Producer: Michelle Dravis
Digital Development Vendor: WeLikeSmall
Executive Producer: Corey Hankey
Head of Technology: Paul Solomon
Front-End Developers: Ash Warren, Dan Will, Elan Bartholomew
Group Brand Director: Michael Chase
Brand Directors: Nicole Spinelli
Brand Manager: Anna Norris
