Reebok: Back Where We Started by Venables Bell & Partners
- Location:
Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s global ‘Sport the Unexpected’ campaign, celebrating those who defy convention and challenge the status quo – those who are anything but expected.
The follow-up to ‘Storm the Court' features a female protagonist who invites the viewer to step back in time, exploring Reebok’s rich heritage. Featuring the effortless silhouette, a dynamic backwards motion technique places the iconic Club C among the everyday icons from the past and present, reinforcing Reebok’s position as a modern classic.
‘Back Where We Started’ is part of Reebok’s fully-integrated ‘Sport the Unexpected’ global campaign across digital, social and traditional media platforms. The cornerstone of the campaign is the rich film content – three video executions. Reebok will introduce a third execution later in the year, with more details forthcoming. The campaign was created by Venables Bell & Partners.
Credits
Client Reebok Producer N. Abhyankar
Brand SS19/Aztrek + Club-C Account H. Romero
Client A. Manganiello
Client Reebok International
Global Head of Marketing & Brand Management Melanie Boulden
Senior Director Brand Marketing Inga Stenta
Global Brand Advertising Director Amy Manganiello
Senior Brand Advertising Manager Laura Whedon
Senior Director Brand Management James Woolard
Senior Manager Brand Management Chris Strachan
Brand Advertising Coordinator Shelby Kreienberg
Agency Venables Bell + Partners
Founder, Chairman Paul Venables
Executive Creative Director Will McGinness
Creative Director Byron Del Rosario
Sr. Art Director Allie Nordstrom
Sr. Copywriter Elliot Nordstrom
Art Director John Verrochi
Copywriter Mike Tuton
Director of Integrated Production Hilary Coate
Producer Namrata Abhyankar
Head of Brand Management Michael Chase
Freelance Brand Director Kristin Obi
Brand Supervisor Lindsie Levinson
Brand Supervisor Hector Romero
Brand Manager Alex Kaye
Creative Resource Manager Jenny Lidington
Associate Partner, Head of Strategy Michael Davidson
Senior Strategist Dylan Phillips
Director of Business Affairs Quynh-An Phan
Business Affairs Manager Sametta Gbilia
Senior Traffic Manager Jermelia Holling
Assistant Traffic/Business Affairs Manager Christine Tom
Director of Lumberyard Raquel Bedard
MCR Operations Manager Jeff Saunders
Production Company Prettybird
Director Tom Noakes
Co-Founder/Executive Producer Kerstin Emhoff
Head of Production Rika Osenberg
Producer Julie Sawyer
Director of Photography Larkin Seiple
Production Designer Jason Hougaard
Editorial Exile
Editor Shane Reid
Executive Producer CL Weaver
Head of Production Jennifer Locke
Senior Producer Michael Miller
Assistant Editor Kyle Behrens
Assistant Editor Jay McConville
Assistant Editor Erin McCaffrey
VFX/Finishing Framestore
President, Advertising North America James Razzall
Director of Production & Operations Bethan Thomas
Executive Creative Director Aron Hjartarson
Creative Director Ben West
Creative Director Chris Waitt
Integrated Advertising Producer Georgina Poushkine
Senior Flame / Lead Artist Raul Ortego
Flame Artist Humberto Reynaga
Flame Artist Toby Brockhurst
VFX Coordinator Jose Alvarado
Production Coordinator Jamie Runkle
Telecine Color Collective
Executive Producer Claudia Guevara
Colorist Alex Bickell
Color Assistant Alex Jimenez
Mix & Sound Design Barking Owl
Creative Director/Partner Kelly Bayett
Engineer AJ Murillo
Sound Designer Morgan Johnson
Assistant Eolyne Arnold
Producer KC Dossett