Reebok: Back Where We Started by Venables Bell & Partners

Client: Reebok
Date: Apr 2019
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Reebok launches ‘Back Where We Started,’ a unique film that pays homage to the Club C, the iconic shoe that changed the sneaker conversation in the 80s and remains a streetwear essential today. The film is the second installment in the brand’s global ‘Sport the Unexpected’ campaign, celebrating those who defy convention and challenge the status quo – those who are anything but expected.

The follow-up to ‘Storm the Court' features a female protagonist who invites the viewer to step back in time, exploring Reebok’s rich heritage. Featuring the effortless silhouette, a dynamic backwards motion technique places the iconic Club C among the everyday icons from the past and present, reinforcing Reebok’s position as a modern classic.

‘Back Where We Started’ is part of Reebok’s fully-integrated ‘Sport the Unexpected’ global campaign across digital, social and traditional media platforms. The cornerstone of the campaign is the rich film content – three video executions. Reebok will introduce a third execution later in the year, with more details forthcoming. The campaign was created by Venables Bell & Partners.

Credits

Client Reebok Producer N. Abhyankar

Brand SS19/Aztrek + Club-C Account H. Romero

Client A. Manganiello

Client Reebok International

Global Head of Marketing & Brand Management Melanie Boulden

Senior Director Brand Marketing Inga Stenta

Global Brand Advertising Director Amy Manganiello

Senior Brand Advertising Manager Laura Whedon

Senior Director Brand Management James Woolard

Senior Manager Brand Management Chris Strachan

Brand Advertising Coordinator Shelby Kreienberg

Agency Venables Bell + Partners

Founder, Chairman Paul Venables

Executive Creative Director Will McGinness

Creative Director Byron Del Rosario

Sr. Art Director Allie Nordstrom

Sr. Copywriter Elliot Nordstrom

Art Director John Verrochi

Copywriter Mike Tuton

Director of Integrated Production Hilary Coate

Producer Namrata Abhyankar

Head of Brand Management Michael Chase

Freelance Brand Director Kristin Obi

Brand Supervisor Lindsie Levinson

Brand Supervisor Hector Romero

Brand Manager Alex Kaye

Creative Resource Manager Jenny Lidington

Associate Partner, Head of Strategy Michael Davidson

Senior Strategist Dylan Phillips

Director of Business Affairs Quynh-An Phan

Business Affairs Manager Sametta Gbilia

Senior Traffic Manager Jermelia Holling

Assistant Traffic/Business Affairs Manager Christine Tom

Director of Lumberyard Raquel Bedard

MCR Operations Manager Jeff Saunders

Production Company Prettybird

Director Tom Noakes

Co-Founder/Executive Producer Kerstin Emhoff

Head of Production Rika Osenberg

Producer Julie Sawyer

Director of Photography Larkin Seiple

Production Designer Jason Hougaard

Editorial Exile

Editor Shane Reid

Executive Producer CL Weaver

Head of Production Jennifer Locke

Senior Producer Michael Miller

Assistant Editor Kyle Behrens

Assistant Editor Jay McConville

Assistant Editor Erin McCaffrey

VFX/Finishing Framestore

President, Advertising North America James Razzall

Director of Production & Operations Bethan Thomas

Executive Creative Director Aron Hjartarson

Creative Director Ben West

Creative Director Chris Waitt

Integrated Advertising Producer Georgina Poushkine

Senior Flame / Lead Artist Raul Ortego

Flame Artist Humberto Reynaga

Flame Artist Toby Brockhurst

VFX Coordinator Jose Alvarado

Production Coordinator Jamie Runkle

Telecine Color Collective

Executive Producer Claudia Guevara

Colorist Alex Bickell

Color Assistant Alex Jimenez

Mix & Sound Design Barking Owl

Creative Director/Partner Kelly Bayett

Engineer AJ Murillo

Sound Designer Morgan Johnson

Assistant Eolyne Arnold

Producer KC Dossett