Chipotle Mexican Grill has premiered its first-ever Super Bowl commercial, to air during the second quarter of Super Bowl LV.
The spot, titled 'Can a Burrito Change the World?,' features a young boy rhetorically asking that question while highlighting the impact that Chipotle’s ‘Food with Integrity’ standards could have on the world, including reducing carbon emissions, saving water, and supporting local growers.
Evidenced in the ad, created by Venables Bell and Partners, Chipotle believes that how it grows its food affects how we grow the future. The company believes the global pandemic has shifted consumer behavior to lean towards a community-focused society, further igniting a passion inside of many for making purchasing decisions that drive difference in the world around them. With this spot as part of a series of brand actions,
Chipotle is shedding light on how greater awareness of where food comes from and how it is grown can not only help everyone, but also begin to reverse an agricultural industry crisis, which has lost 40x more farmers than it has gained over the last decade.