Audi: advert-body-1 by Venables Bell & Partners
- Location:
Audi will debut an ad for its new e-tron electric SUV during the upcoming Emmy Awards, and the spot doesn’t quite show the full car. Instead, the spot, titled ‘Unleashed,’ focuses on performance, showing up-close shots of the grill, the headlights, the driver’s cockpit and the tires.
In a release, Audi claimed it is “elevating its Emmy Awards advertising with the ‘Unleashed’ commercial featuring sneak peeks of the e-tron.”
The 60-second spot by Venables Bell & Partners tells the story of how electric mobility is about to change with a vehicle that’s powerful and capable. The text tells about how the automaker injected the electric car market with Audi DNA and “unleashed it.” It then shows quick cuts of the car driving in various conditions, hugging the road in winter and summer, mud and macadam, though a clear view of the e-tron is elusive.
The spot ends with the tagline “Electric has gone Audi,” a continuation of the campaign language introduced on social channels in August.
On Emmys night, the “Unleashed” series will be accompanied by three 15-second spots called “Unleashed Uncompromised,” “Unleashed Quattro,” and “Unleashed Range,” which will highlight key performance features of the e-tron.
Credits
CLIENT NAME: Audi of America
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Matt Keats
CREATIVE DIRECTOR: Matt Miller
ASSOCIATE CREATIVE DIRECTOR: Chris Bull
ASSOCIATE CREATIVE DIRECTOR: Rich North
COPYWRITER: Chris Bull
ART DIRECTOR: Rich North
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
EXECUTIVE PRODUCER: Matt Flaker
PRODUCER: Evan Aronson
HEAD OF BRAND MANAGEMENT: David Corns
GROUP BRAND DIRECTOR: Colleen McGee
BRAND DIRECTOR: Ally Galston
BRAND SUPERVISOR: Hector Romero
BRAND MANAGER: Caroline Moran
GROUP STRATEGY DIRECTOR: Mara Zemon
STRATEGY DIRECTOR: Mike Ronkoske
BUSINESS AFFAIRS DIRECTOR: Quynh-An Phan
PRODUCTION COMPANY: Imperial Woodpecker
DIRECTOR: Mark Jenkinson
MANAGING PARTNER: Doug Halbert
PRODUCER: Tom Farley
EDITING COMPANY: Whitehouse
EDITOR: Nick O’Neill
EXECUTUIVE PRODUCER: Joanna Manning
PRODUCER: Annie Maldonado
MUSIC COMPOSER: PilotPriest
TITLE: Future is Dead
MUSIC PRODUCER: Anthony Scott Burns
MUSIC PUBLISHER: Anthony Scott Burns
SOUND DESIGN/FINAL MIX: Source Sound
SOUND DESIGNER: Charles Deenen
COLOR: The Mill
SENIOR COLOR PRODUCER: Liza Kerlin
COLORIST: Adam Scott
VFX STUDIO: The Mill
EXECUTIVE PRODUCER: Peter King
SENIOR PRODUCER: Dan Love
PRODUCER: Andrew Gilson
PRODUCTION COORDINATOR: Vanessa Yee
CREATIVE DIRECTOR: John Shirley
2D LEAD ARTIST: Steve Cokonis and Adam Lambert
3D LEAD ARTIST: Matt Bohnert and Patrick Lindvist