Audi: Unleashed by Venables Bell & Partners

Client: Audi
Date: Sep 2018
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Audi will debut an ad for its new e-tron electric SUV during the upcoming Emmy Awards, and the spot doesn’t quite show the full car. Instead, the spot, titled ‘Unleashed,’ focuses on performance, showing up-close shots of the grill, the headlights, the driver’s cockpit and the tires.

In a release, Audi claimed it is “elevating its Emmy Awards advertising with the ‘Unleashed’ commercial featuring sneak peeks of the e-tron.”

The 60-second spot by Venables Bell & Partners tells the story of how electric mobility is about to change with a vehicle that’s powerful and capable. The text tells about how the automaker injected the electric car market with Audi DNA and “unleashed it.” It then shows quick cuts of the car driving in various conditions, hugging the road in winter and summer, mud and macadam, though a clear view of the e-tron is elusive.

The spot ends with the tagline “Electric has gone Audi,” a continuation of the campaign language introduced on social channels in August.

On Emmys night, the “Unleashed” series will be accompanied by three 15-second spots called “Unleashed Uncompromised,” “Unleashed Quattro,” and “Unleashed Range,” which will highlight key performance features of the e-tron.

Credits

CLIENT NAME: Audi of America

AGENCY: Venables Bell & Partners

FOUNDER, CHAIRMAN: Paul Venables

EXECUTIVE CREATIVE DIRECTOR: Will McGinness

CREATIVE DIRECTOR: Matt Keats

CREATIVE DIRECTOR: Matt Miller

ASSOCIATE CREATIVE DIRECTOR: Chris Bull

ASSOCIATE CREATIVE DIRECTOR: Rich North

COPYWRITER: Chris Bull

ART DIRECTOR: Rich North

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

EXECUTIVE PRODUCER: Matt Flaker

PRODUCER: Evan Aronson

HEAD OF BRAND MANAGEMENT: David Corns

GROUP BRAND DIRECTOR: Colleen McGee

BRAND DIRECTOR: Ally Galston

BRAND SUPERVISOR: Hector Romero

BRAND MANAGER: Caroline Moran

GROUP STRATEGY DIRECTOR: Mara Zemon

STRATEGY DIRECTOR: Mike Ronkoske

BUSINESS AFFAIRS DIRECTOR: Quynh-An Phan

PRODUCTION COMPANY: Imperial Woodpecker

DIRECTOR: Mark Jenkinson

MANAGING PARTNER: Doug Halbert

PRODUCER: Tom Farley

EDITING COMPANY: Whitehouse

EDITOR: Nick O’Neill

EXECUTUIVE PRODUCER: Joanna Manning

PRODUCER: Annie Maldonado

MUSIC COMPOSER: PilotPriest

TITLE: Future is Dead

MUSIC PRODUCER: Anthony Scott Burns

MUSIC PUBLISHER: Anthony Scott Burns

SOUND DESIGN/FINAL MIX: Source Sound

SOUND DESIGNER: Charles Deenen

COLOR: The Mill

SENIOR COLOR PRODUCER: Liza Kerlin

COLORIST: Adam Scott

VFX STUDIO: The Mill

EXECUTIVE PRODUCER: Peter King

SENIOR PRODUCER: Dan Love

PRODUCER: Andrew Gilson

PRODUCTION COORDINATOR: Vanessa Yee

CREATIVE DIRECTOR: John Shirley

2D LEAD ARTIST: Steve Cokonis and Adam Lambert

3D LEAD ARTIST: Matt Bohnert and Patrick Lindvist

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