Audi: advert-body-2 by Venables Bell & Partners
- Location:
Like most automotive brands, Audi is launching its summer sales event. Unlike most brands, however, Audi is using an emotional message to recruit new owners this summer.
As a progressive brand with progressive buyers, Audi owners have a constant drive for progress. The Summer of Audi 'Promote Yourself' creative work was designed to speak to this mindset. For Audi drivers, a promotion isn’t just about a salary bump or a fancy corner office. It’s bypassing a raise for a better opportunity elsewhere, or trading in that corner office to start a business in their living room. A promotion in about making yourself a little better, backing yourself, and conquering your own Everest, as the driven woman in the longform spot displays.
Two 30- and four 15-second spots highlighting specific models and incentives will round out the video work; other assets include digital OOH, social media, radio, dealership work, and CRM initiatives.
Credits
CLIENT NAME: Audi of America
BRAND: Audi
AGENCY: Venables Bell & Partners
FOUNDER, CHAIRMAN: Paul Venables
EXECUTIVE CREATIVE DIRECTOR: Will McGinness
CREATIVE DIRECTOR: Erich Pfeifer
ART DIRECTOR: Joash Tham
SENIOR COPYWRITER: Carlos Savage
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
PRODUCER: Gabby Gardner
ASSOCIATE PRODUCER: Jenna Van Deventer
HEAD OF BRAND MANAGEMENT: David Corns
GROUP BRAND DIRECTOR: Cara Watson
BRAND DIRECTOR: Adrian Dagli
BRAND SUPERVISOR: Casey Warendorf
BRAND MANAGER: Janelle Stribling
GROUP STRATEGY DIRECTOR: Uli Kurtenbach
SENIOR STRATEGIST: Cody Levin
DIRECTOR OF BUSINESS AFFAIRS: Quynh-An Phan
SENIOR TRAFFIC MANAGER: Jermelia Holling
DIRECTOR OF LUMBERYARD: Raquel Bedard
MCR OPERATIONS MANAGER: Jeff Saunders
PRODUCTION COMPANY: MJZ
DIRECTOR: Craig Gillespie
PRESIDENT: David Zander
EXECUTIVE PRODUCER: Emma Wilcoskson
LINE PRODUCER: Ed Callaghan
DIRECTOR OF PHOTOGRAPHY: Gyula Pados
PRODUCTION DESIGNER: Peter Kirkegaard
EDITING COMPANY: Final Cut
EDITOR: Rick Russell
EXECUTIVE PRODUCER: Suzy Ramirez
PRODUCER: Barbara Healy
ASSISTANT EDITOR: Zoe Schack
SOUND DESIGN & MIX: 740 Sound
MIXER: Chris Pinkston
SOUND DESIGNER: Chris Pinkston
EXECUTIVE PRODUCER: Scott Ganary
PRODUCER: Jeff Martin
VFX/FINISHING: EightVFX
VFX PRODUCTION
EXECUTIVE PRODUCER: Shira Boardman
PRODUCER: Ryan Dahlman
SHOOT SUPERVISORS: Julien Forest, Jean-Marc Demmer
VFX CREATIVE
CREATIVE DIRECTOR: Jean-Marc Demmer
2D LEAD ARTIST: Roxy Zuckerman
3D LEAD ARTIST: Julien Forest
FLAME LEAD: Philip Ineno
FLAME ARTIST: Alex Kolasinski
NUKE COMPOSITORS: Alex Taylor, Shaun Tsou, Keigo Tanaka
MATTE PAINTING: Jaguar Lee
DESIGN/MOTION GRAPHICS: Nathan Lee, Yann Mallard
RIGGER: Thomas Lopez
MODELLER: Leticia Saldana
DATA MANAGEMENT ADMIN: Nyamekye Morgan
TELECINE: Company 3
COLORIST: Tom Poole
COLOR PRODUCER: Alexandra Lubrano
