Audi: Promote Yourself by Venables Bell & Partners

Client: Audi
Date: Jul 2018
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Like most automotive brands, Audi is launching its summer sales event. Unlike most brands, however, Audi is using an emotional message to recruit new owners this summer.

As a progressive brand with progressive buyers, Audi owners have a constant drive for progress. The Summer of Audi 'Promote Yourself' creative work was designed to speak to this mindset. For Audi drivers, a promotion isn’t just about a salary bump or a fancy corner office. It’s bypassing a raise for a better opportunity elsewhere, or trading in that corner office to start a business in their living room. A promotion in about making yourself a little better, backing yourself, and conquering your own Everest, as the driven woman in the longform spot displays.

Two 30- and four 15-second spots highlighting specific models and incentives will round out the video work; other assets include digital OOH, social media, radio, dealership work, and CRM initiatives.

Credits

CLIENT NAME: Audi of America

BRAND: Audi

AGENCY: Venables Bell & Partners

FOUNDER, CHAIRMAN: Paul Venables

EXECUTIVE CREATIVE DIRECTOR: Will McGinness

CREATIVE DIRECTOR: Erich Pfeifer

ART DIRECTOR: Joash Tham

SENIOR COPYWRITER: Carlos Savage

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

PRODUCER: Gabby Gardner

ASSOCIATE PRODUCER: Jenna Van Deventer

HEAD OF BRAND MANAGEMENT: David Corns

GROUP BRAND DIRECTOR: Cara Watson

BRAND DIRECTOR: Adrian Dagli

BRAND SUPERVISOR: Casey Warendorf

BRAND MANAGER: Janelle Stribling

GROUP STRATEGY DIRECTOR: Uli Kurtenbach

SENIOR STRATEGIST: Cody Levin

DIRECTOR OF BUSINESS AFFAIRS: Quynh-An Phan

SENIOR TRAFFIC MANAGER: Jermelia Holling

DIRECTOR OF LUMBERYARD: Raquel Bedard

MCR OPERATIONS MANAGER: Jeff Saunders

PRODUCTION COMPANY: MJZ

DIRECTOR: Craig Gillespie

PRESIDENT: David Zander

EXECUTIVE PRODUCER: Emma Wilcoskson

LINE PRODUCER: Ed Callaghan

DIRECTOR OF PHOTOGRAPHY: Gyula Pados

PRODUCTION DESIGNER: Peter Kirkegaard

EDITING COMPANY: Final Cut

EDITOR: Rick Russell

EXECUTIVE PRODUCER: Suzy Ramirez

PRODUCER: Barbara Healy

ASSISTANT EDITOR: Zoe Schack

SOUND DESIGN & MIX: 740 Sound

MIXER: Chris Pinkston

SOUND DESIGNER: Chris Pinkston

EXECUTIVE PRODUCER: Scott Ganary

PRODUCER: Jeff Martin

VFX/FINISHING: EightVFX

VFX PRODUCTION

EXECUTIVE PRODUCER: Shira Boardman

PRODUCER: Ryan Dahlman

SHOOT SUPERVISORS: Julien Forest, Jean-Marc Demmer

VFX CREATIVE

CREATIVE DIRECTOR: Jean-Marc Demmer

2D LEAD ARTIST: Roxy Zuckerman

3D LEAD ARTIST: Julien Forest

FLAME LEAD: Philip Ineno

FLAME ARTIST: Alex Kolasinski

NUKE COMPOSITORS: Alex Taylor, Shaun Tsou, Keigo Tanaka

MATTE PAINTING: Jaguar Lee

DESIGN/MOTION GRAPHICS: Nathan Lee, Yann Mallard

RIGGER: Thomas Lopez

MODELLER: Leticia Saldana

DATA MANAGEMENT ADMIN: Nyamekye Morgan

TELECINE: Company 3

COLORIST: Tom Poole

COLOR PRODUCER: Alexandra Lubrano