For years Walkers have sat on the sidelines and watched Brits debate about how to eat their lunchtime sandwich and packet of crisps. Launching today, the latest campaign from VCCP sees Walkers tap into the age-old debate with the launch of #crispIN OR #crispOUT.
In the latest integrated campaign from VCCP, Walkers will encourage consumers to voice their opinions on their lunchtime sandwich habits and aims to build brand love around the British crisp sandwich across multiple channels.
The campaign launches with a tongue-in-cheek 40-second film, directed by James Rouse from Outsider, and explores a range of different human reactions to the iconic crisp sandwich; from pride, excitement and delight to confusion and pure disgust. We see a couple out for lunch at a smart restaurant when the husband, much to the distaste of his wife, brazenly puts crisps in his sandwich and eats it unapologetically.