The Drum Awards Festival - Extended Deadline

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Agency: VCCP
Client: TfL
Date: Aug 2020
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VCCP and Transport for London (TfL) have launched a n campaign encouraging people to choose walking and cycling as an enjoyable way to get around the capital.

As government lockdown restrictions are gradually eased, Londoners are returning to the capital’s workplaces and attractions. To make social distancing possible on public transport, Londoners are being asked to travel at quiet times or in different ways, including using new and existing walking and cycling routes. TfL’s Streetspace for London plan is helping people to walk and cycle by introducing new temporary walking and cycling infrastructure, which help to support social distancing and active travel. So far, more than 16,500 square metres of extra pavement space and more than 46km of new or upgrade cycle lanes have been built or are under construction.

The new advertising campaign “Now’s the time” launches with a 30” TV spot which shows people enjoying their A - B journeys - whether stretching their legs on the way to the shops or getting a workout when they cycle to lunch.


Agency: VCCP