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Organix: Only Organix by VCCP

Agency: VCCP
Client: Organix
Date: Aug 2020
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Organix, the organic baby food and toddler snack brand, has launched their first work with VCCP.

The impactful campaign, titled ‘Only the good stuff. Only Organix’, cuts through category conventions of baby imagery and speak, and instead talks directly to parents about Organix’ no junk foods and natural organic ingredients.

The work puts the ‘Organimals’ front and centre for the first time. These fun characters are based on the ingredients in Organix foods, and enables parents to connect what they see in store with what they see on TV.

The work launches on Monday 3 August and runs across TV, video, social and digital, with media planning and buying done by VCCP Media.

Credits

Credits -

ECD, VCCP Blue: Ross Neil

Creative team: Javier Romartinez, Stephen Misir

Social Content & Influence Director: Aurelien Pakula

Managing Director, VCCP Blue: Roly Darby

Account Manager: Theo Moran

Planning Director: Melani Parsons

Integrated Project Director: Sarah Lasenby, Callum Furminger, Harriet Lea

Producer: Lisa Dolan

Creative agency: VCCP Blue

Media agency: VCCP Media

PR Agency: The 4th Angel