Organix, the organic baby food and toddler snack brand, has launched their first work with VCCP.
The impactful campaign, titled ‘Only the good stuff. Only Organix’, cuts through category conventions of baby imagery and speak, and instead talks directly to parents about Organix’ no junk foods and natural organic ingredients.
The work puts the ‘Organimals’ front and centre for the first time. These fun characters are based on the ingredients in Organix foods, and enables parents to connect what they see in store with what they see on TV.
The work launches on Monday 3 August and runs across TV, video, social and digital, with media planning and buying done by VCCP Media.
ECD, VCCP Blue: Ross Neil
Creative team: Javier Romartinez, Stephen Misir
Social Content & Influence Director: Aurelien Pakula
Managing Director, VCCP Blue: Roly Darby
Account Manager: Theo Moran
Planning Director: Melani Parsons
Integrated Project Director: Sarah Lasenby, Callum Furminger, Harriet Lea
Producer: Lisa Dolan
Creative agency: VCCP Blue
Media agency: VCCP Media
PR Agency: The 4th Angel