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O2: Unwrap the Magic of Christmas by VCCP

Agency: VCCP
Date: Nov 2020
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O2, has launched its first ever Christmas brand advertising campai, in OOH, social channels, and including a YouTube masthead takeover.

The ad features ten-year-old Darcy Murdoch tentatively taking to the ice rink alone, in an epic winter landscape. Darcy, a young professional ice skater from Dundee, is just one of millions of young people unable to participate in the sport they love this year due to lockdown.

As Darcy begins to take her first steps on the ice, help is at hand in the form of Bubl the robot, O2’s brand mascot - highlighting that O2 is always there for you, whenever you need it. A heart-warming story unfolds, with Bubl and Darcy gliding around on the ice, supporting each other and getting lost in the magical scene.


Project name: Christmas 2020

Client: O2


Client: O2

Head of Brand & Consumer Marcomms: Simon Valcarcel

Consumer Lead, Brand & Marcomms: Johnny Winn

Senior Marcomms Manager: Jeremy Wells

Marcomms Executive: Abigail Ridgwell


Creative Agency: VCCP

Executive Creative Director: Darren Bailes

Creative Director: Jim Capp

Creative: Pip Bishop

Creative: Chris Hodgkiss

TV Producer: Carly Parris

Heads of Team O2: Katya Obolensky/Emma Whitmarsh

Business Director: Nick Robinson

Account Director: Thom Gilbrook

Account Manager: Amun Grewal

Planning Director: Jenny Nichols

Planner: Gemma Smyth

Integrated Project Director: Simon Keyworth

Creative producer: Giselle Sambrook-Smith

Creative producer: Mandy Wilson

Digital Associate Creative Director: Jon Bancroft

Digital producer: Lucy McDougall


Production Company: Independent

Director: Gary Freedman

Producer: Ciska Faulkner

Executive Producer: Jani Guest

Cinematographer: Barry Ackroyd

Choreographer: Robert Burgerman

Editor: Adam Spivey @ The Assembly Rooms

Production Designer: Drogo Michie

Casting: Brendan McNamara @ Beach Casting


Post-production: MPC

Creative Director: Anthony Bloor

CG supervisor: Andy Steele

Animation Supervisor: David Bryan

2D Supervisor: Tom Harding

Colourist: Jean-Clement Soret

Post producer: Philip Whalley

Sound Design & Mix: Sam Ashwell @ 750 mph

Audio Producer: Mary-Ann D’Cruz


Creative Agency: VCCP

Social and Influence Director: Aurelian Pakula

Associate Creative Director: Sophie Payne

Senior Account Director: Alex Dalman

Account Manager: Matt Isard-McNulty

Design/Motion Production Manager & Social Media Asset Manager: Shobha Pandya

Senior Designer: Simon Bostock

3d Designer: Sam Kim

Designer: Darren O’Donaghue

Designer: Timothee Chesnin

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