O2: Here Comes Brighter by VCCP
- Location:
O2 latest campaign showcases how it’s helping customers get the most out of post lock down life with O2 Priority. The fully integrated, 'Here Comes Brighter' campaign launches as the nation hits peak excitement ahead of the latest easing of restrictions.
Here Comes Brighter builds upon the concept that after a year of missed moments the nation is finally able to look forward and enjoy the prospect of sunnier days ahead. And, as people begin to take life off pause, O2 is there to help customers make the most out of every moment with exclusive experiences through Priority.
The campaign leads with a 60-second TV ad, with a hero spot during Coronation Street on ITV. With a focus on positivity, the ad shows how the nation is preparing for lockdown lifting. From small businesses and entertainment venues preparing to re-open, through to friends and families reuniting, it shows the many ways that people are looking forward to a fun filled summer together. And of course, the ad also features Bubl, O2’s loveable robot, helping everyone as they prepare to embrace their newfound freedom.
Credits
Executive Creative Director: Darren Bailes
Creative Director: Dave Masterman
Lead Creatives: Adam Arber & Austin Richards
Digital Creative Director: Jon Bancroft
Associate Creative Director: Ben Hopkins & Morten Legarth
Creatives: Amy Taylor & Louise Organ, Geneva Stanton, Ellie Foster Middleton, Eleanor Weitzer
Design Director: Dave Green, Adam Edwards, Lee Bodell
Head of O2: Rose Bartel
Business Director: Alex Gluck, Alex Dalman
Account Director: Xi Chen, Charlotte Powell, Stephen Adams
Account Manager: Rebecca Snaith, Fionn O’Doherty, Matt Isard-McNulty
Group Planning Director: Jenny Nichols
Senior Planner: Hannah Martin
Planner: Camila Toro, Patrick Sullivan
Senior Creative Producer: Giselle Sambrook-Smith
Senior TV Producer: Carly Parris
TV Production Assistant & Radio Producer: Rosie Good
Digital Project Manager: Anthony Grace
Head of Integrated Production: Ryan O’Kane
Retail Producer: Katy Dale
TV Production Company: Knucklehead
Director: Maceo Frost
Production Company Producer: Francis Mildmay-White
Director of Photography: Joel Honeywell
Location Manager: Tom Asquith
Production Designer: Tom Wales
Editor: Dan Sherwin, Final Cut
Producer: Frankie Elster, Final Cut
Sound Engineer: Sam Ashwell, 750mph
Producer: Martin Critchley, 750mph
Music Supervision: Kate Young, Laura Harrison, Daniel Payne - Soho Music
Executive Producer: Dafydd Upsdell, MPC
Colourist: Matthieu Toullet, MPC
VFX 2D Lead: Tom Harding, MPC
CG Supervisor: Anthony Bloor, MPC
CG Animation Lead: Chris Welsby, MPC
Project Manager: Pat Williams, Stanley’s Post
Project Manager: Paul Stokeo, Stanley’s Post
Photography, Retouching and CGI: Antony Crossfield in collaboration with Stanley's Post
Street Art & Graffiti Collective: Alex Harvey, Blank Walls
