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O2: #FollowTheRabbit by VCCP

Agency: VCCP
Client: O2
Date: Feb 2018
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O2 has unveiled new marketing around its support of live music with an ad urging its members to #FollowTheRabbit.

The driving force of the campaign is the knowledge that people should break out from the binge-watching and attend live experiences, particularly musical performances.

The work draws to attention the 02’s 19 Academy venues across the UK, and the O2 in London as its hosts of real music. Additionally, it nods towards the 02’s Priority Tickets scheme that allows O2 members to get tickets before the general public. To date, some 5m Priority Tickets have been sold.


ECD: Darren Bailes

Creative Director: Jim Capp

Associate Creative Directors: Pete Bastiman and Bish Aylesbury

Agency Producer: Becky Grove

Production Assistant: Sydney McGauran

Head of TV: Olly Calverley

Planning Director: Nicky Vita

Senior Account Director: Caroline Shortt

Account Director: Laura Henderson

Prod. Co: Outsider

Directors: Dom and Nic

Production Co. Producer: John Masden

Editor: Ed Cheeseman at Final Cut

Sound: Sam Ashwell at 750mph

Music Consultancy: Soho Music

VFX: The Mill

Colourist: David ‘Luddy’ Ludlam

Executive Creative Director: Jonathan ‘Wes’ Westley

Executive Producer: Alex Fitzgerald

3D Lead: Alex Hammond

2D Lead: Gianluca Di Marco

Animation Director: Jorge Montiel

VFX Producer: Imogen Pai

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