O2: advert-body-1 by VCCP
- Location:
O2 has unveiled new marketing around its support of live music with an ad urging its members to #FollowTheRabbit.
The driving force of the campaign is the knowledge that people should break out from the binge-watching and attend live experiences, particularly musical performances.
The work draws to attention the 02’s 19 Academy venues across the UK, and the O2 in London as its hosts of real music. Additionally, it nods towards the 02’s Priority Tickets scheme that allows O2 members to get tickets before the general public. To date, some 5m Priority Tickets have been sold.
Credits
ECD: Darren Bailes
Creative Director: Jim Capp
Associate Creative Directors: Pete Bastiman and Bish Aylesbury
Agency Producer: Becky Grove
Production Assistant: Sydney McGauran
Head of TV: Olly Calverley
Planning Director: Nicky Vita
Senior Account Director: Caroline Shortt
Account Director: Laura Henderson
Prod. Co: Outsider
Directors: Dom and Nic
Production Co. Producer: John Masden
Editor: Ed Cheeseman at Final Cut
Sound: Sam Ashwell at 750mph
Music Consultancy: Soho Music
VFX: The Mill
Colourist: David ‘Luddy’ Ludlam
Executive Creative Director: Jonathan ‘Wes’ Westley
Executive Producer: Alex Fitzgerald
3D Lead: Alex Hammond
2D Lead: Gianluca Di Marco
Animation Director: Jorge Montiel
VFX Producer: Imogen Pai