Nationwide: Voices by VCCP
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Nationwide Building Society is this week launching a new series of TV adverts to showcase different real-life voices and stories of how people are coping with life during lockdown as well as sharing their thoughts and feeling of what life may be like for them post-pandemic.
The new ‘Voices Nationwide’ adverts also highlight where to find further information about the support the Society is providing to members financially impacted by coronavirus.
The three adverts, featuring artists from previous ‘Voices Nationwide’ adverts, discuss what they would say to themselves in six months’ time. They were all completed within a week and filmed by the artists in their own homes, during the current lockdown period.
The campaign was developed by the Society’s lead creative agency VCCP with media planning and buying by Wavemaker.
Credits
Agency
VCCP
Client name and job title
Gemma Pauley - Senior Advertising & Social Media Manager
ECD
Jim Thornton
Creative Directors
Laura Muse, Elias Torres, Daniel Glover-James
Agency Producer
Greta Wynn Davies, Joe Fathers, Hope Sutherland
Integrated Producer
Doris Tydeman
Planner/CSU Director
Gethin James & Shannon Singh
Media agency
Wavemaker
Media planner
Rachel DCunha & Vicki Falconer
Production company
VCCP Kin
Director
Greta Wynn Davies
Producer
Greta Wynn Davies, Joe Fathers, Hope Sutherland
Account Team
Hannah Fitz-Gerald, Claire Fleet, Nicole Mouawad
Planning
Gethin James, Shannon Singh