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Nationwide: Voices by VCCP

Agency: VCCP
Client: Nationwide
Date: Apr 2020
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Nationwide Building Society is this week launching a new series of TV adverts to showcase different real-life voices and stories of how people are coping with life during lockdown as well as sharing their thoughts and feeling of what life may be like for them post-pandemic.

The new ‘Voices Nationwide’ adverts also highlight where to find further information about the support the Society is providing to members financially impacted by coronavirus.

The three adverts, featuring artists from previous ‘Voices Nationwide’ adverts, discuss what they would say to themselves in six months’ time. They were all completed within a week and filmed by the artists in their own homes, during the current lockdown period.

The campaign was developed by the Society’s lead creative agency VCCP with media planning and buying by Wavemaker.




Client name and job title

Gemma Pauley - Senior Advertising & Social Media Manager


Jim Thornton

Creative Directors

Laura Muse, Elias Torres, Daniel Glover-James

Agency Producer

Greta Wynn Davies, Joe Fathers, Hope Sutherland

Integrated Producer

Doris Tydeman

Planner/CSU Director

Gethin James & Shannon Singh

Media agency


Media planner

Rachel DCunha & Vicki Falconer

Production company



Greta Wynn Davies


Greta Wynn Davies, Joe Fathers, Hope Sutherland

Account Team

Hannah Fitz-Gerald, Claire Fleet, Nicole Mouawad


Gethin James, Shannon Singh