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More Than: SmartWheels by VCCP

Agency: VCCP
Client: More Than
Date: Oct 2017
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Financial brand service MoreThan in its new online driving game rewards users for safe driving. The game developed by communication agency VCCP pays to drive safely. To promote this an animated video has been rolled out across social media channels.

The game allows the users to collect coins, avoid collisions, keep to the speed limit and let the grannies cross the road thus encouraging good driving behaviour.

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