advert-body-1 by VCCP
- Location:
In the US, only 15% of Americans feel confident in the US medical system, while two in three believe in doing their own research in addition to discussing their health with their healthcare provider.
This is where the virtual care company, LetsGetChecked, comes into the mix. Available nationwide, it enables people to test themselves for a wide range of health conditions, including sexual health, cholesterol and diabetes, from home.
To raise awareness about its easy medical service, LetsGetChecked has enlisted the help of VCCP, which created Care Can Be This Good - a national ad campaign that centers on the benefits of telehealth.
The campaign answers common questions real people ask when it comes to health management, making the case for easy, convenient, accessible healthcare that can be accessed quite literally anywhere.
“We are seeing unprecedented demand for at-home diagnostics and care as an alternative to traditional in-person medical visits,” explains Peter Foley, chief executive officer and founder of LetsGetChecked.
“We are committed to expanding our offering to help people live longer and live happier lives. It’s exciting to be at the helm of health service innovation, bringing modern medicine into the 21st century.”
Adding to this, Ray Del Savio, exec creative director VCCP New York says great ideas need a universal truth and there are few truths more universal than the hassle that is going to the doctor. “The paper gowns alone are enough to put it off for another day,” he insists. “We took these undeniable truths and created a campaign that we hope will leave people saying, 'Yes! I have totally been there!”
Credits
CAMPAIGN TITLE: Care Can Be This Good
CLIENT: LetsGetChecked
ADVERTISING AGENCY: VCCP NY
EXECUTIVE CREATIVE DIRECTOR: Ray Del Savio
SENIOR COPYWRITER: Matt Shoewalter
SENIOR ART DIRECTOR: Max Cohen
ACCOUNT DIRECTOR: Frank Normandin
SENIOR ACCOUNT MANAGER: Kam Gossieaux
PLANNING DIRECTOR: Evan Hunerberg
PLANNER: Marianne Bellorin
AGENCY HEAD OF PRODUCTION: Joe Street
AGENCY EXECUTIVE PRODUCER: Meredith Witte
MEDIA BUYING AGENCY: Canvas Worldwide
MEDIA PLANNERS: Laura Kavanagh and Katherine Anderson
DIRECTOR: Lena Beug
PRODUCER: Willa Goldfeder
POST-PRODUCTION COMPANY: Mackcut
EDITOR: Dave Koza
POST PRODUCER: Gina Pagano
COLOURIST: Tim Masick @ CO3
Audio Post: Heard City
Audio Mix: Keith Reynaud, Stefano Campello, Eric Warzecha
Audio Assistants: Ronnie Stapleton, Bennett Kerr, Seth Brogdon, Virginia Wright
Producer: Andi Lewis
Assistant Producer: Nick DuVarney
EPs: Sasha Awn, Jackie James
Managing Director: Gloria Pitagorsky
STILL PHOTOGRAPHER: Jai Lennard
PR: AZIONE
SOCIAL: VCCP NY