Agency: VCCP
Date: Sep 2021
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In the US, only 15% of Americans feel confident in the US medical system, while two in three believe in doing their own research in addition to discussing their health with their healthcare provider.

This is where the virtual care company, LetsGetChecked, comes into the mix. Available nationwide, it enables people to test themselves for a wide range of health conditions, including sexual health, cholesterol and diabetes, from home.

To raise awareness about its easy medical service, LetsGetChecked has enlisted the help of VCCP, which created Care Can Be This Good - a national ad campaign that centers on the benefits of telehealth.

The campaign answers common questions real people ask when it comes to health management, making the case for easy, convenient, accessible healthcare that can be accessed quite literally anywhere.

“We are seeing unprecedented demand for at-home diagnostics and care as an alternative to traditional in-person medical visits,” explains Peter Foley, chief executive officer and founder of LetsGetChecked.

“We are committed to expanding our offering to help people live longer and live happier lives. It’s exciting to be at the helm of health service innovation, bringing modern medicine into the 21st century.”

Adding to this, Ray Del Savio, exec creative director VCCP New York says great ideas need a universal truth and there are few truths more universal than the hassle that is going to the doctor. “The paper gowns alone are enough to put it off for another day,” he insists. “We took these undeniable truths and created a campaign that we hope will leave people saying, 'Yes! I have totally been there!”

Credits

CAMPAIGN TITLE: Care Can Be This Good

CLIENT: LetsGetChecked

ADVERTISING AGENCY: VCCP NY

EXECUTIVE CREATIVE DIRECTOR: Ray Del Savio

SENIOR COPYWRITER: Matt Shoewalter

SENIOR ART DIRECTOR: Max Cohen

ACCOUNT DIRECTOR: Frank Normandin

SENIOR ACCOUNT MANAGER: Kam Gossieaux

PLANNING DIRECTOR: Evan Hunerberg

PLANNER: Marianne Bellorin

AGENCY HEAD OF PRODUCTION: Joe Street

AGENCY EXECUTIVE PRODUCER: Meredith Witte

MEDIA BUYING AGENCY: Canvas Worldwide

MEDIA PLANNERS: Laura Kavanagh and Katherine Anderson

DIRECTOR: Lena Beug

PRODUCER: Willa Goldfeder

POST-PRODUCTION COMPANY: Mackcut

EDITOR: Dave Koza

POST PRODUCER: Gina Pagano

COLOURIST: Tim Masick @ CO3

Audio Post: Heard City

Audio Mix: Keith Reynaud, Stefano Campello, Eric Warzecha

Audio Assistants: Ronnie Stapleton, Bennett Kerr, Seth Brogdon, Virginia Wright

Producer: Andi Lewis

Assistant Producer: Nick DuVarney

EPs: Sasha Awn, Jackie James

Managing Director: Gloria Pitagorsky

STILL PHOTOGRAPHER: Jai Lennard

PR: AZIONE

SOCIAL: VCCP NY