easyJet: Europening by VCCP
- Location:
EasyJet celebrated its first day of flying and the reopening of Europe with a new social campaign created by VCCP.
The work features a variety of evocative destinations around Europe with open signs to signal they are ‘open’ again.
Alongside this, easyJet will be opening up their social channels to small businesses around Europe who usually rely on tourism. The businesses will be able to post content using the #europening hashtag, and easyJet will then share the best submissions with their followers.
The campaign sits alongside easyJet’s ‘Europe with Confidence’ pledge - a promise to easyJet customers that the airline will look out for their wellbeing, reaffirm their commitment to sustainability, and continue to offer great value.
The work launched on 15 June, and will run across all nine of easyJet’s markets.
Credits
ECD: Darren Bailes
Creative Director: David Masterman
Creatives: Peter Reid, Rob Ellis, Matthew Holmes, Abigail Williams, Caroline Denby
Agency Producer: Alex Anderson
Business Lead: Gemma Findlay
Senior Account Director: Olivia Packshaw
Account Manager: Katie Westwater
Planning Director: Stefan Siedentopf
