One of the many reasons why we love to travel is to get away from the stress of daily life and discover new places. So with the ongoing impact of the pandemic and coinciding with Blue Monday (traditionally the most depressing day of the year), easyJet has launched this campaign to give the public that holiday feeling that they are missing, whilst they wait for their next chance to step onto a plane. It aims to give people a little taster of the escapism they would normally get from a trip away.
Created by VCCP and OMD, this campaign will be a social-first and native content series for IGTV, featuring seven escapes that focus on stunning popular European destinations. From beautiful Greek beaches to the snowy peaks of Austria and the cityscapes of Budapest and Venice, these three minute films will transport the public away from the humdrum of life for a moment of mindfulness during a dreary January.
Four escape films will be released this week, with three more being rolled out the week after.