Takeaways are a big decision that can make or break an evening. If you get it right then everyone is happy, but if you get it wrong then it’s not just the meal that’s ruined, it’s the whole evening.
That’s why Domino’s has launched a new through-the-line brand platform - ‘We Got This’ - to remind people in the UK & Northern Ireland that not only is Domino’s the perfect food for everybody, for every occasion, but with its unrivalled end-to-end delivery service it’s always the most reliable option. Dependability and reassurance are exactly what people look for when times are tough, so there couldn’t be a more pertinent moment in time to launch the new brand platform.
Alongside the film, the platform is running across print, social, digital, online, CRM, PR, in-store & internal touchpoints.
Project title: We Got This
Creative Director: David Masterman
ACD: Daniel Glover-James & Elias Torres
Head of Planning: Ellie Gauci
Senior Planner: James Bagan
Business Director: Jessica Aspinall
Snr Account Director: Myles Cryan & Harriet Guppy
Account Manager: Sophie Maher & Max Glanvill
Integrated Project Director: Brad Willis
Media Agency: Arena