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WATCH ON DEMAND FROM 25 Jan 2021
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Domino's: We Got This by VCCP

Agency: VCCP
Client: Domino's
Date: Nov 2020
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Takeaways are a big decision that can make or break an evening. If you get it right then everyone is happy, but if you get it wrong then it’s not just the meal that’s ruined, it’s the whole evening.

That’s why Domino’s has launched a new through-the-line brand platform - ‘We Got This’ - to remind people in the UK & Northern Ireland that not only is Domino’s the perfect food for everybody, for every occasion, but with its unrivalled end-to-end delivery service it’s always the most reliable option. Dependability and reassurance are exactly what people look for when times are tough, so there couldn’t be a more pertinent moment in time to launch the new brand platform.

Alongside the film, the platform is running across print, social, digital, online, CRM, PR, in-store & internal touchpoints.

Credits

Agency: VCCP

Project title: We Got This

Creative Director: David Masterman

ACD: Daniel Glover-James & Elias Torres

Head of Planning: Ellie Gauci

Senior Planner: James Bagan

Business Director: Jessica Aspinall

Snr Account Director: Myles Cryan & Harriet Guppy

Account Manager: Sophie Maher & Max Glanvill

Integrated Project Director: Brad Willis

Media Agency: Arena