Agency: VCCP
Client: Domino's
Date: Nov 2018
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Domino’s, the nation’s best loved pizza, has launched its new Cheeseburger pizza.

With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation.

The films feature a split screen; in the bottom half our heroes eat a slice of the freshly-handmade Cheeseburger pizza; however, in the top half, a world of WTF-ness has been unleashed. It’s a sensory explosion of crossed wires and incomprehensible flavours, all at once. What your eye sees as a pizza, jars beautifully with the taste sensation of a cheeseburger.


Client: Dominos

Creative Agency: VCCP

Creative Director: Sam Heath

Associate Creative Directors: Jake Fisk & Daniel Symes.

Planner: Claire Strickett

Account Director: Harriet Guppy / Matt Bonny

Account Manager: Elise Bola

Senior Integrated Producer: Carly Harrison

Production Company: BlinkInk

Director: James Papper

Producer: Hugo Donkin

Executive Producers: Bart Yates

Post-production: BlinkInk Studio

Colourist: William Kay @ BlinkInk Studio

Audio post-production: Offset Audio Ltd.