Domino’s, the nation’s best loved pizza, has launched its new Cheeseburger pizza.
With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation.
The films feature a split screen; in the bottom half our heroes eat a slice of the freshly-handmade Cheeseburger pizza; however, in the top half, a world of WTF-ness has been unleashed. It’s a sensory explosion of crossed wires and incomprehensible flavours, all at once. What your eye sees as a pizza, jars beautifully with the taste sensation of a cheeseburger.
Creative Agency: VCCP
Creative Director: Sam Heath
Associate Creative Directors: Jake Fisk & Daniel Symes.
Planner: Claire Strickett
Account Director: Harriet Guppy / Matt Bonny
Account Manager: Elise Bola
Senior Integrated Producer: Carly Harrison
Production Company: BlinkInk
Director: James Papper
Producer: Hugo Donkin
Executive Producers: Bart Yates
Post-production: BlinkInk Studio
Colourist: William Kay @ BlinkInk Studio
Audio post-production: Offset Audio Ltd.