Domino's: The Official Food of WTF by VCCP

Domino’s, the nation’s best loved pizza, has launched its new Cheeseburger pizza.

With a campaign aptly named ‘The Official food of WTF!’, VCCP has created a series of social films, which explore the sensory experience enjoyed as you dive into Domino’s newest pizza creation.

The films feature a split screen; in the bottom half our heroes eat a slice of the freshly-handmade Cheeseburger pizza; however, in the top half, a world of WTF-ness has been unleashed. It’s a sensory explosion of crossed wires and incomprehensible flavours, all at once. What your eye sees as a pizza, jars beautifully with the taste sensation of a cheeseburger.