Domino's: #HaloInfinity by VCCP

#HaloInfinite is the hashtag used in gaming communities to discuss the sense of being underwhelmed by the launch footage of this exclusive title for the XBox Series X.

VCCP looked at the behaviour and talking points to create a post for their client, Domino's, that was playful without being too divisive.

Within hours of launching the epic takedown had created a huge storm around the world on Twitter, as well as generating multiple articles and even it's own Youtube video.