Domino's: FASHiN by VCCP
- Location:
Domino’s, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges.
An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. The perfect sartorial balance of cosy and practical, the collection taps into a growing trend which sees Brits experience the joy of missing out by staying in. The three-piece collection guarantees extreme relaxation, optimum cosiness and utter practicality. Forget de-blanketing when your pizza delivery arrives, the collection has been designed to keep you looking stylish through a series-binge and beyond.
The capsule collection boasts 'The Controller Coat'; a cape with pockets to hold a TV remote, phone, gaming controller; 'The Gaming Bag'; an all in one sleeping bag suit with arm and leg holes; and 'The Boxset Blanket'; a three-person blanket perfect for cozying up on the sofa. All pieces come with a touch of Liam's signature patchwork and wide silhouettes. The unisex garments ensure fashionistas look on point without ever leaving the couch.
Credits
Client: Domino’s
Melissa Greenwood - Communications Manager
Ben Brassett, Digital Brand Manager
Katrina Cimetta - Paid Social Media Manager
Creative Agency - VCCP
Creative Director - Sam Heath
Creative - Caroline Rawlings
Senior Account Director - Harriet Guppy
Senior Integrated Producer - Liz Truss
Editor - Emrah Önal
Director & Designer - Liam Hodges
PR Agency: One Green Bean
Producer - Leanne Elliot @ communeEAST
Production Company: communeEAST
