Domino's: FASHiN by VCCP

Agency: VCCP
Client: Domino's
Date: Sep 2019
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Domino’s, is delivering a unique take on London Fashion Week, by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges.

An extension of the A/W19 trend for duvet coats, the new collection takes its inspiration from the world of high-end fashion, where comfort meets fun. The perfect sartorial balance of cosy and practical, the collection taps into a growing trend which sees Brits experience the joy of missing out by staying in. The three-piece collection guarantees extreme relaxation, optimum cosiness and utter practicality. Forget de-blanketing when your pizza delivery arrives, the collection has been designed to keep you looking stylish through a series-binge and beyond.

The capsule collection boasts 'The Controller Coat'; a cape with pockets to hold a TV remote, phone, gaming controller; 'The Gaming Bag'; an all in one sleeping bag suit with arm and leg holes; and 'The Boxset Blanket'; a three-person blanket perfect for cozying up on the sofa. All pieces come with a touch of Liam's signature patchwork and wide silhouettes. The unisex garments ensure fashionistas look on point without ever leaving the couch.

Credits

Client: Domino’s

Melissa Greenwood - Communications Manager

Ben Brassett, Digital Brand Manager

Katrina Cimetta - Paid Social Media Manager

Creative Agency - VCCP

Creative Director - Sam Heath

Creative - Caroline Rawlings

Senior Account Director - Harriet Guppy

Senior Integrated Producer - Liz Truss

Editor - Emrah Önal

Director & Designer - Liam Hodges

PR Agency: One Green Bean

Producer - Leanne Elliot @ communeEAST

Production Company: communeEAST

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