Agency: VCCP
Client: Domino's
Date: Jun 2021
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As consumers' appetite for takeaways remains strong, the UK’s favourite pizza company, Domino’s has launched a bold and attention-grabbing campaign which welcomes the nation back to enjoy the group get togethers they’ve been missing through lockdown.

Introducing a Group Ordering app feature, the integrated multi-million pound campaign aims to re-engage customers, encouraging the nation to connect with friends, family and colleagues through a shared love of the country’s best-loved pizza.

DOMIN-OH-HOO-HOO is the third chapter in the new brand platform ‘We Got This’ following on from ‘Frazzled Dad’ and ‘Concrete Claire’ positioning Domino’s as the Nation’s go to for get-togethers. The campaign continues to place Domino’s front of mind to land this new app function, allowing people to add to a group order from wherever they are, ready for when they get together. Building upon their reputation as the ultimate reliable, crowd pleasing and great value pizza brand.



Elias Torres - ACD

Daniel Glover James - ACD

David Masterman - CD

Ellie Gauci - Group Head of Planning

James Bagan - Senior Planner

Brad Willis - Integrated Project Director

Aymeric Gauvain - Senior Creative Producer

Helen Brownlie - TV Producer

Jess Aspinall - Business Director

Myles Cryan - Senior Account Director

Sophie Maher - Account Director

Max Glanvill - Account Director

Issi Lloyd Waite - Account Manager

Lee Bodell - Senior Designer

Ali Augur - Head of Art

Paul Craig - Artworker

Scott Mitchell - Studio Manager


Ben Hopkins - ACD

Morten Legarth - ACD

Rob Wildsmith - Producer

Lisa Apsey - Producer

Harriet Guppy - Senior Account Director

Elise Bola - Senior Account Manager

Nathan Velayudhan - Senior Planner


Gilles Bestley - Design Director

Darryl Lally - Producer