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Domino's: DOMIN-OH-HOO-HOO by VCCP

Agency: VCCP
Client: Domino's
Date: Jun 2021
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As consumers' appetite for takeaways remains strong, the UK’s favourite pizza company, Domino’s has launched a bold and attention-grabbing campaign which welcomes the nation back to enjoy the group get togethers they’ve been missing through lockdown.

Introducing a Group Ordering app feature, the integrated multi-million pound campaign aims to re-engage customers, encouraging the nation to connect with friends, family and colleagues through a shared love of the country’s best-loved pizza.

DOMIN-OH-HOO-HOO is the third chapter in the new brand platform ‘We Got This’ following on from ‘Frazzled Dad’ and ‘Concrete Claire’ positioning Domino’s as the Nation’s go to for get-togethers. The campaign continues to place Domino’s front of mind to land this new app function, allowing people to add to a group order from wherever they are, ready for when they get together. Building upon their reputation as the ultimate reliable, crowd pleasing and great value pizza brand.

Credits

BRAND EXECUTIONS

Elias Torres - ACD

Daniel Glover James - ACD

David Masterman - CD

Ellie Gauci - Group Head of Planning

James Bagan - Senior Planner

Brad Willis - Integrated Project Director

Aymeric Gauvain - Senior Creative Producer

Helen Brownlie - TV Producer

Jess Aspinall - Business Director

Myles Cryan - Senior Account Director

Sophie Maher - Account Director

Max Glanvill - Account Director

Issi Lloyd Waite - Account Manager

Lee Bodell - Senior Designer

Ali Augur - Head of Art

Paul Craig - Artworker

Scott Mitchell - Studio Manager

SOCIAL EXECUTIONS

Ben Hopkins - ACD

Morten Legarth - ACD

Rob Wildsmith - Producer

Lisa Apsey - Producer

Harriet Guppy - Senior Account Director

Elise Bola - Senior Account Manager

Nathan Velayudhan - Senior Planner

DIGITAL EXECUTIONS

Gilles Bestley - Design Director

Darryl Lally - Producer

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