Comparethemarket.com has released a campaign to promote its automated car insurance service.
The multi-million-pound campaign from VCCP sees meerkat character AutoSergei attempt to simplify people’s lives through its suite of automated services to help users manage household finances.
The service allows customers to review their information provided for quotes in order to choose an alternative insurance provider, where AutoSergei will send an annual alert 28 days before the policy expires.
From 13 September the 60-second TV campaign will run with support from social media, digital, out of home and radio activity.
Creative Agency - VCCP
Executive Creative Director - Darren Bailes
Deputy ECD VCCP Blue – Matt Lloyd
CDs: Javier Romartinez, Stephen Misir
Creatives: George Wait, Jake Haynes
Executive Producer - Andy Leahy
Planning Director - Ollie Latham
Account Director - Steph Treffers
Senior Account Manager - Jamie Richards
Account Manager - Allegra Dowding
Production Company – Passion Pictures
Animation, VFX & Post Production – Passion Pictures
Director – Darren Walsh
Animation Producer - Steven Riley
Live Action Producer – Patrick Duguid
DoP – Olivier Carou
Editor – Gus Herdman @ Trim
Colourist – Simona Cristae @ Coffee & TV
Sound Engineer – Ben Leeves @ Jungle
Post: Brian Carbin @ Stone Dogs
Post Producer: Joe West @ Stone Dogs