comparethemarket.com: Just Let Go by VCCP

Agency: VCCP
Date: Sep 2019
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Comparethemarket.com has released a campaign to promote its automated car insurance service.

The multi-million-pound campaign from VCCP sees meerkat character AutoSergei attempt to simplify people’s lives through its suite of automated services to help users manage household finances.

The service allows customers to review their information provided for quotes in order to choose an alternative insurance provider, where AutoSergei will send an annual alert 28 days before the policy expires.

From 13 September the 60-second TV campaign will run with support from social media, digital, out of home and radio activity.

Credits

Creative Agency - VCCP

Executive Creative Director - Darren Bailes

Deputy ECD VCCP Blue – Matt Lloyd

CDs: Javier Romartinez, Stephen Misir

Creatives: George Wait, Jake Haynes

Executive Producer - Andy Leahy

Planning Director - Ollie Latham

Account Director - Steph Treffers

Senior Account Manager - Jamie Richards

Account Manager - Allegra Dowding

Production Company – Passion Pictures

Animation, VFX & Post Production – Passion Pictures

Director – Darren Walsh

Animation Producer - Steven Riley

Live Action Producer – Patrick Duguid

DoP – Olivier Carou

Editor – Gus Herdman @ Trim

Colourist – Simona Cristae @ Coffee & TV

Sound Engineer – Ben Leeves @ Jungle

Post: Brian Carbin @ Stone Dogs

Post Producer: Joe West @ Stone Dogs

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