Cadbury: Your future’s in the swirls and curls by VCCP

Date: Aug 2021

With more twists and turns over the past 18 months than the last season of the Bachelor, Cadbury Twirl has turned psychic in its latest campaign for the unique chocolate bar.

'Your future’s in the swirls and curls' is the latest integrated campaign by Cadbury’s global creative agency, VCCP London, which encourages people to get these unique swirls and curls "read", scanning the intricate patterns for a glimpse of their future.

Aimed at young Millenials, the campaign launches across Australia and New Zealand today. People can use their phones to scan and analyse the patterns within their Twirl through an online interactive experience, created by VCCP CX, at readmytwirl.com. This is supported by a light-hearted and relatable 30-second TVC featuring two sisters and a particularly ambiguous Twirl reading directed by celebrated director Dave Wood and produced by Good Oil.

The campaign also plays out across OLV and social media on Facebook, Instagram, Snap and YouTube where targeted predictions eerily have something to say about what you're watching or about cultural events that happen to be going on across Australia and New Zealand at the time.

Credits

CLIENT: Mondelēz ANZ: Anthony Ho – Associate Director Equity and Sponsorships; Kelly Wilson - Senior Marketing Manager; Nick Hailey - Marketing Manager. Mondelēz Global: Jonathan McCarthy - Global Director; Cornelia Vogt - Global Brand Manager

ADVERTISING AGENCY: VCCP

CREATIVE DIRECTORS: Chris Birch & Jonny Parker

CREATIVE TEAM: Aly Golani and Emma Jackson

GROUP MANAGING DIRECTOR: David Boscawen

BUSINESS DIRECTOR: Matt Smith

ACCOUNT DIRECTOR: Oliver Robinson

ACCOUNT MANAGER: Annisha Shah

PLANNING DIRECTOR: Gethin James

PLANNER: Lloyd Scott

AGENCY TV PRODUCER: Ed Thorn

AGENCY INTEGRATED PROJECT DIRECTOR: Jon Dewart

AGENCY CREATIVE PRODUCER: Pete Lewendon & Sally Archer