Cadbury: What Makes It So Twirly? by VCCP
- Location:
Cadbury has unveiled a new £3m marketing campaign around its number one singles bar, Cadbury Twirl. The campaign represents a new direction for the brand and aims to build an emotional connection, celebrating the uniqueness of the product.
The new creative draws attention to those quiet moments of reflection and snapshots of real life where the mind wanders and we ponder some of life’s most unanswered questions.
Set against the hustle and bustle of a busy British summer, two friends, Myles and Sarah, take a few minutes out of their day and start to think about some of life’s biggest conundrums: ‘What makes it so Twirly?’ The new creative aims to bring in a new younger shopper as well as retaining the core singles audience.
The question ‘What makes it so Twirly’ is explored through a campaign celebrating the distinctive curls, twirls and swirls of a Cadbury Twirl through TV, VOD, Social, Digital and content partnerships across an 11-week campaign, where fans will be immersed into the world of Myles and Sarah and truly celebrate the uniqueness of a Cadbury Twirl.
Credits
Campaign credits:
ECD: Darren Bailes
Creative Director: Chris Birch and Jonny Parker
Creatives: Nick Sheppard and Tom Webber
Business Director: Matt Smith
Account Director: Alec Campbell
Account Manager: Florence Wong
Agency Producer: Becky Grove
Creative Producer: Peter Lewendon
Digital Producer: Ravi Patel
Planners: Ross Nicolson and Rob Estreitinho
Prod. Co: Outsider
Directors: James Rouse
Production Co. Producer: Benji Howell
Editor: Art Jones at Work
Sound: Mark Hellaby at 750mph
Post Production: Freefolk
Colourist: Paul Harrison
