Cadbury: leaderboard-top-1 by VCCP
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Cadbury has released its Christmas campaign for 2018, celebrating the thoughtful and generous ritual of Secret Santa gifting across communities, workplaces and groups of friends.
The heartwarming ad, created by VCCP, aims to encourage the nation to become Secret Santas this Christmas and follow their generous instincts. The gift of Cadbury, the spot contends, is the perfect way to show appreciation to friends and loved ones during the festive season.
The ad moves through different Secret Santa scenarios, cutting between people of all walks of life, up and down the country. Each thoughtful Secret Santa hides under a Santa mask in an attempt to a remain a secret, delivering chocolate all in the name of giving 'just because'.
Benazir Barlet-Batada, brand equity lead for Cadbury, said: “Christmas is a magical time of year that brings out that generous instinct that we believe everyone has inside them.
"Cadbury chocolate has been synonymous with a thoughtful gift throughout the years, so aligning with the ritual of Secret Santa felt like the perfect pairing for our new Christmas advert. We hope our new campaign encourages the nation to follow their generous instinct and become a Secret Santa this Christmas.”
Credits
Project name: Secret Santa
Client: Cadbury
Creative agency: VCCP
Executive creative director: Darren Bailes
Creative director: Chris Birch and Jonny Parker
Art director: Phil Clarke
Copywriter: Rupert Jordan
Planner: Alana King
Business director: Matt Smith
Account director: Genevieve Hole
Account manager: Catherine Tilley
Media agency: Carat
Production company: Knucklehead
Director: Tony Barry
Producer: Sara Cummins
Agency producer: Simon Plant
Post production: Freefolk
Post prodcer: Cheryl Payne
Colourist: Duncan Russell @ Freefolk
Audio post production: Parv @ Wave
Music: Soho Music