Cadbury is launching a brand new campaign to celebrate and drive trials of the range of products under the Cadbury Dairy Milk Oreo portfolio, including recent launches Cadbury Dairy Milk Oreo Sandwich and Cadbury Oreo Bites. Designed to appeal to a younger audience (18-25), the social-led initiative includes a partnership with well-known influencer Arron Crascall who is challenged to give out 50,000 Cadbury Dairy Milk Oreo bars in just five weeks.
Using both his reach and engaged fan base, Arron has created a series of challenges to be broadcast on both his and Cadbury’s social channels across the month of April.
VCCP’s first major social campaign for Cadbury will follow Arron sharing the new Cadbury Dairy Milk Oreo bars in weird and wonderful ways with people all over the country, and telling them ‘Seriously you have to try it.’ His antics will feature on YouTube, Instagram, Facebook, print and digital out-of-home.
Darren Bailes - executive creative director - VCCP
John Cherry - creative director - VCCP
Tom Lee and David Gibbs - creative team - VCCP
VCCP Kin - production company
VCCP Kin and Arron Crascall - post-production
Ryan O'Kane - integrated production - VCCP Kin
Nishita Upadhyay - lead producer - VCCP
Jasmine Willson - producer - VCCP