Agency: VCCP
Client: Cadbury
Date: Mar 2020
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Cadbury is countering the commercialization of Easter with a timely reminder that the seasonal holiday is an opportunity to show our generosity and not just an excuse for gratuitous gluttony.

‘Show you care, hide it’ spices up the act of giving by encouraging the nation to hide their chocolate treat in an out of the way sweet spot rather than simply hand it over in person, rekindling some of the fun and excitement of search and discovery.

Created by VCCP the 40-second egg hunt shows a grandfather depositing purple eggs around his flat ahead of a visit from his grandchildren, who promptly scatter around the house to track down the concealed treats.