On Saturday Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did.
The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in exchange for a pledge to reach out or talk to a lonely older person.
This meant there were no price tags in sight, and customers could simply take their chosen items to the till and ‘pay’ with a pledge to carry out the action on the tag. This could be a quick ‘hello’ to an older person at the bus stop, a chat with an older neighbour, or a phone call to an older relative.
ECD: Dan Colley
Creative Director: Iain Lawrence
Senior Creative Team: Adam Ablo, Zoë Stock
Account Team: Sam Spong, Craig Barnes
Producer: Jess Cross
Planner: Ella Rule
Design & Artwork: Phil Tee, Matt Donovan
ECD: Darren Bailes
Creative Directors: Chris Birch and Jonny Parker
Creative team: Rob Ellis, Peter Reid
Account team: Matt Smith, Gen Hole, Matt Reed
Planner: Hannah Martin
Integrated producer: Jon Dewart
Creative producer: Romana Kit
Social & Influence Director: Aurelien Pakula
Social & Influence Editor: Connor Wynn