Cadbury: This Doesn’t Need to End by VCCP

Agency: VCCP
Client: Cadbury
Date: May 2020
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Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK. The result is “This Doesn’t Need to End”, a film made by VCCP and Clouded Vision.

Working together they created a spot that highlights the generous acts we are seeing in society and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.

The film launched during a 90-second spot during Gogglebox on 1 May and supported by a social media campaign. All media was handled by Carat. The film will be available afterward to watch on Cadbury’s owned social channels.


Cadbury Credits:

Mie-Leng Wong - Head of Global Brands

Sam Greenwood - Global Brand Director Cadbury

Colin O’Toole -Associate Marketing Director Cadbury Equity (UK)

VCCP Credits:

ECD: Darren BailesCreative Directors: Chris Birch & Jonny Parker

Agency Producer: Carly Parris

Production: Clouded Vision

DOP: Josh Willaims, Jack Maddison, Dan Evans, Richard Bell, Victor Frankowski, Max Gabbay, Tom Sweetland, Casey Hennesy, Harold Willaims

Director: Tom Sweetland

Producer: Simon Lane

Editor: Toby Dashwood

Post Production: Freefolk

Executive Post Producer: Fi Kilroe

Producer: Charles Gillett

Lead Flame: Jason Watts

Nuke Compositor: Bradley Cocksedge

Sound Design: Timo Salia

Colourist: Dan Moran

Account Team:

David Boscawen - Group Managing Director

Sam Brown - Business Director

Matt Smith - Business Director

Catherine Tilley - Senior Account Manager

Media Agency: Carat

Media Team:

Charlotte Taylor - Global Client Leads

Flora Kessler - Strategy Partner

Lauren Ashleigh Kenny - Client Business Director

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