Cadbury: advert-body-1 by VCCP
- Location:
Cadbury wanted to celebrate all the wonderful small generous acts that are happening every single day, behind front doors across the UK. The result is “This Doesn’t Need to End”, a film made by VCCP and Clouded Vision.
Working together they created a spot that highlights the generous acts we are seeing in society and championing that we retain these generous behaviours once we're out of lockdown. The footage was all captured by Clouded Vision's network of DOPs, filming in their own homes and with their families during lockdown, gathering the real-life stories shared in the film.
The film launched during a 90-second spot during Gogglebox on 1 May and supported by a social media campaign. All media was handled by Carat. The film will be available afterward to watch on Cadbury’s owned social channels.
Credits
Cadbury Credits:
Mie-Leng Wong - Head of Global Brands
Sam Greenwood - Global Brand Director Cadbury
Colin O’Toole -Associate Marketing Director Cadbury Equity (UK)
VCCP Credits:
ECD: Darren BailesCreative Directors: Chris Birch & Jonny Parker
Agency Producer: Carly Parris
Production: Clouded Vision
DOP: Josh Willaims, Jack Maddison, Dan Evans, Richard Bell, Victor Frankowski, Max Gabbay, Tom Sweetland, Casey Hennesy, Harold Willaims
Director: Tom Sweetland
Producer: Simon Lane
Editor: Toby Dashwood
Post Production: Freefolk
Executive Post Producer: Fi Kilroe
Producer: Charles Gillett
Lead Flame: Jason Watts
Nuke Compositor: Bradley Cocksedge
Sound Design: Timo Salia
Colourist: Dan Moran
Account Team:
David Boscawen - Group Managing Director
Sam Brown - Business Director
Matt Smith - Business Director
Catherine Tilley - Senior Account Manager
Media Agency: Carat
Media Team:
Charlotte Taylor - Global Client Leads
Flora Kessler - Strategy Partner
Lauren Ashleigh Kenny - Client Business Director
