Cadbury: Cadbury becomes Dadbury by VCCP
- Location:
As this Sunday is Father’s Day, and to honour all the supportive parents up and down the country, Cadbury will be temporarily changing its name to Dadbury.
The move will mark the first time the famous chocolate brand has changed their name online and will see their Twitter username and logos updated for a 24-hour period. The campaign was created by VCCP.
Credits
Mondelez International
Michael Moore, Senior Brand Manager
Nancy Moore, Brand Manager
VCCP
Chris Birch, Associate Creative Director
Jonny Parker, Associate Creative Director
Richard Yates, Creative
Matt Smith, Business Director
Matt Reed, Account Manager
Gaynor Golding, Senior Creative Producer
Adam Edwards, VCCP Design
Danielle McCann, VCCP Kin
PR was handled by Golin, media by Carat and community management by Elvis.
