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Cadbury: Cadbury becomes Dadbury by VCCP

Agency: VCCP
Client: Cadbury
Date: Jun 2020
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As this Sunday is Father’s Day, and to honour all the supportive parents up and down the country, Cadbury will be temporarily changing its name to Dadbury.

The move will mark the first time the famous chocolate brand has changed their name online and will see their Twitter username and logos updated for a 24-hour period. The campaign was created by VCCP.

Credits

Mondelez International

Michael Moore, Senior Brand Manager

Nancy Moore, Brand Manager

VCCP

Chris Birch, Associate Creative Director

Jonny Parker, Associate Creative Director

Richard Yates, Creative

Matt Smith, Business Director

Matt Reed, Account Manager

Gaynor Golding, Senior Creative Producer

Adam Edwards, VCCP Design

Danielle McCann, VCCP Kin

PR was handled by Golin, media by Carat and community management by Elvis.

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