The Drum Awards for Marketing - Extended Deadline

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Agency: VCCP
Client: Cadbury
Date: Jul 2020
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Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.

Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner will be decided by a combination of sales and a public vote.

The campaign, created by Cadbury and VCCP, heroes the distinct flavours of the three new bars and positions them in an epic battle between their inventors.

Credits

Agency: VCCP

ECD: Darren Bailes

Creative Directors: Guy Moore, Chris Birch, Jonny Parker

Creative Team: Emma Jackson and Aly Golani

Business Lead: Matt Smith

Account Director: Sophie Bowler

Account Executive: Xanthe Fuller

Planning Director: Nicky Vita & Oliver Waterstone

Senior Planner: Rob Estreitinho

Photographer: Jonny Kennedy

Senior Creative Producer: Pete Lewendon

Integrated Project Director: Jon Dewart

Media agency: Carat

PR: Golin

Website & eCRM: ELVIS