Cadbury: Battle of the Inventors by VCCP
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Last year, Cadbury asked the public to invent a brand new Cadbury Dairy Milk bar.
Thousands of entries were narrowed down to just three, and the new campaign introduces a head-to-head battle between Taylor’s ‘Out of the Blueberry’, Shannon’s ‘Crunchy Honeycomb’ and Gillian’s ‘Coconutty’ to see which bar gets to stay on shelves. The winner will be decided by a combination of sales and a public vote.
The campaign, created by Cadbury and VCCP, heroes the distinct flavours of the three new bars and positions them in an epic battle between their inventors.
Credits
Agency: VCCP
ECD: Darren Bailes
Creative Directors: Guy Moore, Chris Birch, Jonny Parker
Creative Team: Emma Jackson and Aly Golani
Business Lead: Matt Smith
Account Director: Sophie Bowler
Account Executive: Xanthe Fuller
Planning Director: Nicky Vita & Oliver Waterstone
Senior Planner: Rob Estreitinho
Photographer: Jonny Kennedy
Senior Creative Producer: Pete Lewendon
Integrated Project Director: Jon Dewart
Media agency: Carat
PR: Golin
Website & eCRM: ELVIS