Britvic: Tanguru by VCCP

Agency: VCCP
Client: Britvic
Date: May 2019
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Marking its first activity in four years, Tango has unleashed Tanguru - a wise master who is summoned whenever a toe-curling awkward moment arises that need smoothing over.

The sexually-uncomfortable spot is VCCP's first for the fizzy drink brand since Britvic appointed the agency its creative brief in 2017.

To mark the occasion, the agency has created two films that feature a ginger-haired teenager and her cringing encounters with her nonplused dad.

In one film, our sexually awakening redhead finds her father in her room, puzzling over the function of the sex massager toy he's come across in her room. After confronting her, the 'Tanguru' poofs in and the scene freezes.

Easing out the situation, Tanguru cracks open a can of Tango laughing and says "Relax. Tell him its a massager - perfect after a stressful day." The ad ends with the father cringingly rubbing the sex toy around his head, believing it relieves headaches.

The second ad sees the girl send a risky text asking from a quickie, followed by the aubergine emoji - the universal symbol of the penis. Unfortunately for her, she confused 'Daddy' with 'Danny' her boyfriend next to her on the sofa.

As her Dad looks up from his phone agast with shock, out pops Tanguru again who cools down the situation once more by telling her to blame it on autocorrect. Our red-faced ginger then blabbers to the living room how she meant to write quiche - aubergine quiche.


Title / project Sticky Situation? Time to Tango.

Client name Bruce Dallas, GB Marketing Director Ray Patterson, Brand Director

Agency - VCCP

Agency contact - Ed Maxwell, Business Director

Agency Producer - Elliot Liebermann

Senior Account Director - Simon Mills-Houlihan

Account Executive - Alexandra Prew

Creative Director - Mark Orbine

Copywriter - Liam Wilson

Planner - Rachel Walker / Sarah Mason/Lucy Allen

Media agency - MSix

Production company - MJZ

Director - Tom Kuntz

Post Production - Framestore

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