Marking its first activity in four years, Tango has unleashed Tanguru - a wise master who is summoned whenever a toe-curling awkward moment arises that need smoothing over.
The sexually-uncomfortable spot is VCCP's first for the fizzy drink brand since Britvic appointed the agency its creative brief in 2017.
To mark the occasion, the agency has created two films that feature a ginger-haired teenager and her cringing encounters with her nonplused dad.
In one film, our sexually awakening redhead finds her father in her room, puzzling over the function of the sex massager toy he's come across in her room. After confronting her, the 'Tanguru' poofs in and the scene freezes.
Easing out the situation, Tanguru cracks open a can of Tango laughing and says "Relax. Tell him its a massager - perfect after a stressful day." The ad ends with the father cringingly rubbing the sex toy around his head, believing it relieves headaches.
The second ad sees the girl send a risky text asking from a quickie, followed by the aubergine emoji - the universal symbol of the penis. Unfortunately for her, she confused 'Daddy' with 'Danny' her boyfriend next to her on the sofa.
As her Dad looks up from his phone agast with shock, out pops Tanguru again who cools down the situation once more by telling her to blame it on autocorrect. Our red-faced ginger then blabbers to the living room how she meant to write quiche - aubergine quiche.
Title / project Sticky Situation? Time to Tango.
Client name Bruce Dallas, GB Marketing Director Ray Patterson, Brand Director
Agency - VCCP
Agency contact - Ed Maxwell, Business Director
Agency Producer - Elliot Liebermann
Senior Account Director - Simon Mills-Houlihan
Account Executive - Alexandra Prew
Creative Director - Mark Orbine
Copywriter - Liam Wilson
Planner - Rachel Walker / Sarah Mason/Lucy Allen
Media agency - MSix
Production company - MJZ
Director - Tom Kuntz
Post Production - Framestore