Stella Artois: Summer Like You're On Vacation by VaynerMedia

Date: Jul 2019
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According to actor and DJ Idris Elba, vacation is the best part of the summer, and to get the best of those non-vacation days during the season, it’s best to incorporate vacation into your daily summer life while enjoying a Stella Artois.

Elba, who creative directed the ‘Summer Like You’re On Vacation’ ad, stars in it as well. He shows how to make the most of summer days, and all it takes is a fresh perspective.

“Vacation isn’t about where you are, it’s about how you see things,” he states just after hitting a golf ball from a New York rooftop to a bucket on another faraway building. He then leans in to photobomb a selfie while stating that people don't need to wait for a vacation on the French Riviera when they can party on the ‘Hudson Riviera’. “You just have to make home the place you want to write home about,” he says at yet another rooftop party stocked with Stella.

The ad is part of the brewer’s summer campaign, which is about putting Stella into real-life scenarios that resonates in the US and taking a more localized approach. Custom out-of-home creative will encourage people to change their perspective on their hometown this summer. For example, the OOH for NYC asks for people not to think of it as New York, but ‘Isla Del Manhattan’. For Miami, it’s ‘Cote de 305’.

Stella is also hitting beer drinkers harder on social with a series of social videos that aim to challenge consumers’ idea of “vacation” through scenarios that aren’t always what they seem.

Credits

VaynerMedia

Group Creative Director: Adam Lock

Creative Director: Tim Clark

Assistant Creative Director: Jes Vallee

Senior Creative: Keith Scott

Senior Creative: Paul Johnson

Senior Art Director: Alison Cooper

Senior Copywriter: Phoebe Rowe

Head of Production: Aaron Kovan

Executive Producer: Cassandra Reuter

Group Account Director: Jennifer Losicco

Account Director: Mike Violette

Senior Account Executive: Diana Baran

Account Executive: Evan Ketai

Production Partners

Caviar, Director - Henry Scholfield

Creative Director & Lead Actor - Idris Elba

Caviar, Executive Producer / Partner- Jasper Thomlinson

Caviar, Head of Production/EP - Casey Wooden

Caviar, Producer - Stephan Mohammed

Rock Paper Scissors, Editor - Aaron Tompkins

Rock Paper Scissors, Asst Editor - Noah Benezra

Mix & Sound Design, Sonic Union - Michael Marinelli

VFX, ETC - EP: Kate Hitchings

VFX, ETC - Producer: Sara Gbadamosi

VFX, ETC - Shoot Supervisor: Adrian Hurley

VFX, ETC - Flame Lead: Martin Karlsson

Color, ETC - Luke Morrison

Brand Partners

VP Premium & Super Premium: Peter Van Overstraeten

Senior Brand Director: Anna Rodgers

Senior Brand Manager: Lauren Denowitz

Senior Brand Manager: Alisa Alexander

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