Stella Artois: Summer Like You're On Vacation by VaynerMedia

Agency: VaynerMedia

Client: Stella Artois

Date: Jul 2019

According to actor and DJ Idris Elba, vacation is the best part of the summer, and to get the best of those non-vacation days during the season, it’s best to incorporate vacation into your daily summer life while enjoying a Stella Artois.

Elba, who creative directed the ‘Summer Like You’re On Vacation’ ad, stars in it as well. He shows how to make the most of summer days, and all it takes is a fresh perspective.

“Vacation isn’t about where you are, it’s about how you see things,” he states just after hitting a golf ball from a New York rooftop to a bucket on another faraway building. He then leans in to photobomb a selfie while stating that people don't need to wait for a vacation on the French Riviera when they can party on the ‘Hudson Riviera’. “You just have to make home the place you want to write home about,” he says at yet another rooftop party stocked with Stella.

The ad is part of the brewer’s summer campaign, which is about putting Stella into real-life scenarios that resonates in the US and taking a more localized approach. Custom out-of-home creative will encourage people to change their perspective on their hometown this summer. For example, the OOH for NYC asks for people not to think of it as New York, but ‘Isla Del Manhattan’. For Miami, it’s ‘Cote de 305’.

Stella is also hitting beer drinkers harder on social with a series of social videos that aim to challenge consumers’ idea of “vacation” through scenarios that aren’t always what they seem.