Stella Artois: Moments Worth Making by VaynerMedia

Stella Artois is ringing in the holiday season with a new campaign - ‘Moments Worth Making’ - that hopes to inspire people to rediscover the joy of connecting with those that matter most.

In support of this campaign, a new television ad illustrates a heartwarming and cinematic story of a father and son reconnecting and finding unexpected joy together after a big holiday dinner.

The ad will air nationally across an assortment of cable entertainment channels showing holiday movies, primetime television, online streaming platforms and networks airing football programming with a digital integration via Twitter.

“During the holiday season, we know it is more important than ever to bring people together and we want to help people recognize their ability to make moments with their loved ones go even further. We wanted to tell a story that we felt many people could connect with – a simple act that turned into a tradition for years to come,” said Lara Krug, vice-president of marketing, Stella Artois