The Drum Awards for Marketing - Extended Deadline

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Date: Jun 2018
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On Father’s Day it’s likely that we’ll see social media feeds flood with throwback pictures and heartfelt messages even when Dad isn’t always on social media to see them. It’s a growing trend that millennials prefer to communicate on social media vs. in-person interactions, no matter the occasion. Stella Artois is reminding people to take their Father’s Day tribute beyond the newsfeed this year because these messages of love are most meaningful when delivered in real life.

Titled 'The Best Present for Father's Day,' the video spotlights the emotional reactions of three real fathers from across the globe as they listen in while their unsuspecting children discuss tributes they had made to Dad on social media. The video helps illustrate the impact taking the time to stop and deliver a message personally can have.

Credits

Agency: VaynerMedia

Client: Stella Artois