Sabra: Howlmmus by VaynerMedia
- Location:
Sabra made hummus history during Super Bowl LIV with the airing of its first Super Bowl commercial. The spot featured visually compelling sets and a jaw-dropping cast of 19 celebrities and influencers sharing their favorite and unique ways to enjoy hummus asking fans, 'How do you ‘Mmus?'
The Sabra commercial marks the first time a hummus brand has advertised in the Super Bowl. The spot was produced by VaynerMedia and features each of the celebrity and influencer talent dipping their favorite foods in the hummus flavor of their choice. Sabra fans can view the extended version here or in your social media feed with more than 450 social influencers sharing how they ‘Mmus. Consumers can share their own hummus pairs using #HowImmus which activates a custom Twitter emoji.
Talent Featured in Sabra Super Bowl Commercial (in order of appearance)
Ric Flair, Former Professional Wrestler
Meg Thee Stallion, Rapper
Miz Cracker and Kim Chi, Drag Queens
T-Pain, Rapper
Jaleel White, Actor
Amanda Cerny, Influencer
Boomer Esiason, Former Professional NFL Quarterback, Radio Personality/Spots Commentator
Kyle Giersdorf aka Bugha, first-ever Fortnite World Cup Solo Champion (Gamer/Esports)
Tway Nguyen, Influencer
Chester Cheetah, the official spokescheetah of Cheetos®
Zachary King, Influencer (known for his magic tricks)
Mel B., Former Spice Girl and TV personality
Becky G, Singer
Charli D’Amelio, TikTok Star
Doug the Pug, Influencer
Brittany Tomlinson, Influencer aka Kombucha Girl
Teresa Giudice & Caroline Manzo, Reality TV stars from Real Housewives of New Jersey
Credits
Agency: VaynerMedia
Client: Sabra
Chief Executive Officer: Gary Vaynerchuk
Chief Creative Officer: Rob Lenois
Chief Strategy Officer: Wanda Pogue
Chief Production Officer: Aaron Kovan
Executive Vice President: Lisa Buckley
Group Creative Director: Mimia Johnson
Associate Creative Director: Michael Danko
Senior Art Director: Courtney Hechler
Senior Copywriter: Abby Christman
VP, Client Services: Kaylen McNamara
VP, Client Services: Rebecca Conrad
Senior Account Executive: Kenny Cousins
VP, Integrated Strategy: David Cortés
Senior Associate, Integrated Research & Insights: Annie Berman
Agency Producer: Brian Schierman
Director of Business Affairs: Jaymie Lippman
Business Affairs Manager: Jessica Cohn
Director, Project Management: Rachael Sklaw
Project Manager: Patricia Perez
Production Company: Gravy
Director: Crobin Leo
Line Producer: Lisa Wieneke-Rich
Editor: Zoe Mougin, Rock, Paper Scissors
Color: Tim Masik, Company Three
Sound Mixing: Michael Marinelli, Sonic Union
